CoinDCX, a leading Indian cryptocurrency exchange, has announced Prashant Verma as the new Chief Growth and Marketing Officer (CGMO) of the DCX Group. In his new role, Prashant will oversee the company’s user growth, revenue, and marketing efforts. His focus will be on strengthening CoinDCX’s presence across India and driving its growth.
Responsibilities of Prashant
As CGMO, Prashant will lead various teams, including brand, digital marketing, growth, categories, insights, and customer lifecycle management. Additionally, he will be responsible for managing marketing strategies for BitOasis, a DCX Group company operating in the Middle East. Prashant will also focus on expanding into new geographical markets and driving CoinDCX’s international growth.
Minal Thukral’s New Role at Okto
Minal Thukral, who has handled CoinDCX’s growth for over five years, will now transition to leading the development of DeFi (Decentralized Finance) initiatives. He will also be a key member of the leadership team at Okto, another venture under DCX Group.
Leadership Perspectives
Mridul Gupta, Founding Partner of CoinDCX, expressed excitement over Prashant Verma’s appointment. He noted that Prashant’s extensive experience in the consumer tech industry and his proven success in building unicorn companies in India will be essential in accelerating CoinDCX’s mission to bring 50 million people into the crypto space by 2025.
Industry Experience
Before joining CoinDCX, Prashant held leadership positions as Head of Growth & Marketing at Blinkit and Chief Revenue & Marketing Officer at Licious. With his background in driving user engagement and marketing for top tech companies, he is confident in helping CoinDCX grow in both India and new international markets.
“I am thrilled to join CoinDCX at this exciting time for the crypto industry. There is great potential for growth in India and beyond, and I look forward to helping CoinDCX become a leading brand in the Web3 and crypto world,” said Prashant.
CoinDCX Recent Initiatives
CoinDCX recently launched the Crypto Investors Protection Fund (CIPF), allocating Rs 50 crore to safeguard users against rare events such as security breaches. This fund aims to ensure customer trust and protect their investments.
