FatakPay has launched a new digital product, FatakUdaan, aimed at helping credit-underserved Indians build and strengthen their credit scores. The initiative targets individuals with little or no credit history, including first-time borrowers, gig workers and blue-collar workers, particularly in Tier 2 and Tier 3 cities.
India has a large population that remains outside the formal credit system, limiting access to loans, credit cards and other financial products. FatakUdaan has been positioned as an entry-level solution that guides users through the basics of credit awareness and responsible borrowing.
The product offers users access to their credit bureau report along with a detailed analysis. This allows individuals to understand their existing credit profile, current score and factors that may be affecting their creditworthiness, such as missed payments or high outstanding liabilities.
Credit Awareness Focus
Along with access to credit reports, FatakUdaan provides structured guidance to help users take corrective steps over time. The platform is designed to encourage users to review liabilities, address past issues and gradually adopt healthier credit habits instead of relying on one-time transactions.
As part of the journey, users can access a secured credit card through FatakPay’s partner banks. To obtain the card, users deposit a small amount in a fixed deposit, which then acts as the credit limit. This model is intended to reduce risk while allowing users to begin building a repayment track record.
The fixed deposit requirement is kept low to ensure wider participation. By using the card regularly and repaying dues on time, users are able to establish repayment discipline, with activity reported to credit bureaus to support gradual score improvement.
Structured Credit Path
In addition to the secured credit card, some eligible users may be offered a small instant personal loan. These loans are designed to be repaid within a short period of up to three months. Timely repayment of these loans is also reported to credit bureaus, which can further contribute to improving credit scores.
FatakPay has stated that the overall approach behind FatakUdaan is behaviour-led and focused on habit formation. Rather than encouraging high borrowing, the product emphasises small, manageable actions that help users gain confidence in using formal credit responsibly.
The company has highlighted that millions of Indians remain credit-invisible or have low scores, which restricts their ability to access formal financial services. By combining awareness, education and practical tools, FatakUdaan aims to help users transition from limited access to being credit-ready.
Inclusion Push
With this launch, FatakPay continues to expand its focus on digital lending and financial inclusion. The company is positioning FatakUdaan as a long-term credit-building journey rather than a standalone financial product.
The emphasis on smaller cities and informal workers reflects a broader trend in India’s fintech sector, where companies are increasingly designing products for users who have traditionally been excluded from formal banking systems.
As digital lending platforms look to balance growth with responsible practices, products like FatakUdaan signal a shift toward structured credit education and disciplined borrowing, which could support more sustainable financial inclusion across India.
