Blinkit, Zomato’s fast-growing quick commerce platform, has appointed Vipin Kapooria as its Chief Financial Officer (CFO). This is a key development for Blinkit as it brings in a full-time CFO for the first time since 2022. The move highlights the company’s commitment to strengthening its financial management in a highly competitive market.
Who is Vipin Kapooria?
Vipin Kapooria is a seasoned chartered accountant with over 16 years of experience in business finance. Before joining Blinkit, Kapooria worked at Flipkart, where he held senior roles, including Vice President and Business Finance Head for major product categories like mobiles, electronics, and large appliances.
His career also includes leadership positions at OYO and Yum! Restaurants, the operator of popular brands such as KFC, Pizza Hut, and Taco Bell in India. Kapooria’s vast expertise in managing finances for large organizations makes him a valuable addition to Blinkit.
Kapooria’s Role at Blinkit
As CFO, Kapooria will work closely with Blinkit CEO Albinder Singh Dhindsa and Zomato CFO Akshant Goyal. His role is expected to align with Zomato’s broader vision of expanding Blinkit into a major business vertical, potentially outpacing its core food delivery operations.
Kapooria’s appointment signals Blinkit’s determination to enhance its financial leadership and operational efficiency as it continues to grow.
Headquartered in Gurugram, Blinkit has been scaling its operations aggressively in the quick commerce segment. The platform recently introduced a standalone app called Bistro, which offers 10-minute food deliveries. This move intensifies competition with other players in the market, such as Zepto Cafe and Swiggy Instacafe.
The quick commerce sector is known for its fast-paced growth, and Blinkit is no exception. With a focus on innovation and customer convenience, the platform is rapidly expanding its services to meet rising demand.
Attracting Top Talent
Blinkit’s appointment of Kapooria reflects a growing trend in the quick commerce industry, where companies are increasingly recruiting experienced executives from established e-commerce giants like Flipkart and Amazon.
The sector’s dynamic nature and lucrative opportunities are drawing top talent eager to contribute to the rapid evolution of quick commerce. Kapooria’s decision to join Blinkit underscores this trend, showcasing the platform’s ability to attract skilled professionals who can drive its growth.
Zomato’s Vision for Blinkit
Zomato, Blinkit’s parent company, sees significant potential in the quick commerce segment. By appointing a full-time CFO, Zomato demonstrates its commitment to building Blinkit into a robust and independent business unit.
With Kapooria’s expertise in financial management and strategic planning, Blinkit is well-positioned to navigate the challenges of the competitive quick commerce market and achieve its ambitious goals.
The appointment of Vipin Kapooria as Blinkit’s CFO marks an important step in the platform’s journey toward becoming a leader in quick commerce. With his extensive experience and proven track record, Kapooria is expected to play a crucial role in strengthening Blinkit’s financial and operational capabilities.
As Blinkit continues to expand its services and innovate in the quick commerce space, this strategic move highlights its commitment to excellence and long-term growth.
