As India prepares for the festive season, Amazon India is making sure customers receive their orders on time. Saurabh Srivastava, Vice President of Categories at Amazon India, shared how the company is enhancing its delivery network to cover every corner of the country. The Amazon Great Indian Festival starts on September 27, and Srivastava emphasizes that it is more than just a shopping event.
“For us, the Amazon Great Indian Festival is a celebration of India’s culture, energy, and people. It’s a chance for customers to enjoy shopping, sellers to grow their business, and to blend innovation with tradition,” Srivastava said during the company’s event.
Extensive Delivery Network
To meet the high demand during the festive season, Amazon India has expanded its delivery network. The company now operates fulfillment centers in 15 states, sortation centers in 19 states, and over 2,000 delivery stations across the country. Srivastava credits the success to partnerships with India Post, Indian Railways, and 28,000 third-party delivery partners. This network ensures that Amazon reaches every part of India.
Prime Members Get Special Benefits
Amazon is also focused on improving the experience for its Prime members. Srivastava highlighted that this year, same-day deliveries have doubled compared to last year. “Prime members can enjoy faster deliveries, ensuring their festive shopping arrives right on time,” he said.
Trend of Upgrading Gadgets
According to Ranjit Babu, Director of Consumer Electronics at Amazon India, a noticeable trend has been seen in the electronics category, especially with customers upgrading their gadgets. Products like smartphones and laptops are in high demand during the festival sales, with big discounts offered. Amazon has also introduced test rides for Rs 1 and an exchange program for two-wheelers, along with installation services for 20,000 products across 300 cities.
Quick Commerce on the Rise
Amazon is also focusing on quick commerce through Amazon Fresh, which has seen impressive growth. Srikant Sree Ram, Director of Amazon Fresh, shared that there’s been a 26% rise in first-time shoppers and a 50% increase in new customers from tier-two cities. The company is introducing theme stores and deals starting at Rs 1 for the festive season.
With a strong delivery network, special deals, and a focus on innovation, Amazon India is ready to offer customers a smooth and enjoyable shopping experience this festive season.
