Global e-commerce giant Amazon has exited its investment in Shoppers Stop, an Indian retail company, by selling its 4% stake. This marks the end of a five-year partnership between the two companies, reflecting the evolving dynamics of India’s competitive retail market.
Details of Stake Sale
On Wednesday, Amazon’s investment arm, Amazon.com NV Investment Holdings, sold nearly 44 lakh shares of Shoppers Stop. The shares were sold at an average price of Rs 627.60 per share, resulting in a total sale value of approximately Rs 276 crore.
This sale signifies Amazon’s complete withdrawal from its investment in Shoppers Stop, which began in 2018.
Buyers of Stake
Several prominent investors purchased the shares sold by Amazon. Among them were asset and wealth management firm 360 One, which acquired a portion of the stake through its four affiliates.
Additionally, Kotak Mahindra Mutual Fund, Tata Mutual Fund, and Morgan Stanley also bought shares at the same price. These acquisitions highlight continued interest in Shoppers Stop from leading financial institutions.
Amazon first invested in Shoppers Stop in January 2018. At the time, Shoppers Stop issued shares worth Rs 179.26 crore to Amazon’s investment arm.
The investment was seen as a strategic move by Amazon to strengthen its presence in India’s retail sector. By partnering with Shoppers Stop, a well-established brick-and-mortar retailer, Amazon aimed to create synergies between its online platform and physical stores.

Reasons of Amazon’s Exit
While Amazon has not provided an official reason for its exit, the move could be linked to shifting priorities in India’s retail market. Over the years, the retail landscape in India has become increasingly competitive, with major players like Reliance Retail and Tata Group making significant strides.
Amazon’s decision to sell its stake may indicate a strategic shift towards focusing on its core e-commerce operations in India rather than investments in physical retail partnerships.
Impact on Shoppers Stop
For Shoppers Stop, the exit of Amazon marks the end of a notable partnership. However, the company continues to attract interest from major investors, as evidenced by the purchase of shares by Kotak Mahindra Mutual Fund, Tata Mutual Fund, and others.
Shoppers Stop remains a key player in India’s retail sector, with a strong presence in both physical stores and online platforms.
Amazon’s decision to exit Shoppers Stop reflects the changing dynamics of India’s retail market. While the partnership between the two companies has ended, Shoppers Stop continues to draw interest from prominent investors, signaling confidence in its growth potential.
As Amazon refocuses its strategy in India, it remains a dominant player in the e-commerce space, while Shoppers Stop looks to strengthen its position in the evolving retail landscape.