Star Health and Allied Insurance Company Limited, India’s largest retail health insurance company, has launched a 50-day insurance awareness drive across Andhra Pradesh, Madhya Pradesh, and Haryana. This initiative aims to educate over 2.5 lakh people about the importance and benefits of health insurance.
Commitment to Quality Healthcare
Anand Roy, MD & CEO of Star Health Insurance, emphasized the company’s dedication to increasing insurance through awareness drive. “As the leader in standalone health insurance in India, we are committed to ensuring everyone has access to healthcare. In line with IRDAI’s vision of ‘Insurance for all by 2047,’ we focus on building awareness, availability, and accessibility. We are mindful of the low insurance penetration rate in India, especially in rural areas, and are taking initiatives to make health insurance accessible across Bharat,” said Roy.
Awareness Drive Activities
The awareness drive kicks off ahead of National Insurance Awareness Day. The company has planned several activities, including educational workshops, seminars, community outreach programs, and personalized insurance consultations. In collaboration with local financial advisors, these activities aim to educate individuals about health insurance.
To ensure the message reaches even the most remote areas, Star Health Insurance has launched mobile vans that will tour interior regions of Andhra Pradesh, Madhya Pradesh, and Haryana. These vans will provide information about the importance and benefits of health insurance, and distribute informational leaflets to communities.
Extensive Outreach
The initiative will cover over 470 villages and towns across 51 districts in Andhra Pradesh, Madhya Pradesh, and Haryana. Star Health Insurance aims to reach over 2,50,000 individuals across these three states. This drive is part of the company’s ongoing efforts to highlight the importance of health insurance. In FY24, Star Health conducted roadshows in Andhra Pradesh, Tamil Nadu, Karnataka, Jharkhand, Bihar, and Odisha, reaching over 4,20,000 individuals in 134 districts and 980 villages.
About Star Health and Allied Insurance
Star Health and Allied Insurance Co. Ltd. is a leading standalone health insurance company in India. Founded in 2006, it was the first standalone health insurance company in the country. Star Health offers a range of products, including health, personal accident, and travel insurance.
The company has a strong multi-channel distribution network with 881 offices, 14,295 hospital networks, 7,01,000 licensed agents, robust bancassurance and financial institution partners, and over 15,000 employees. In FY24, Star Health’s gross written premium stood at Rs 15,254 crore, with a net worth of Rs 6,339 crore. Star Health is also the first health insurance company in India to settle over 1 crore claims.
With its customer-centric approach, Star Health Insurance continues to offer innovative products and superior service capabilities, making it one of the preferred private health insurance companies in India.
