SENNES, a contemporary lifestyle brand from the House of Senco, has made its formal entry into the Kolkata market with a launch event held in the city this week. The brand’s debut marks its latest step in expanding its footprint in eastern India.
The launch event drew attention due to the presence of actor Tara Sutaria, who is associated with the brand as its muse. Her attendance added visibility to the occasion, which was positioned as the introduction of a modern luxury label aimed at environmentally aware consumers.
SENNES is positioned as a new-age extension of the House of Senco, a jewellery group known for its long-standing presence in India. While drawing on this legacy, the brand focuses on categories that reflect changing consumer preferences around sustainability and responsible sourcing.
The brand’s product range includes lab-grown diamond jewellery, leather accessories and perfumes. According to the company, these offerings are designed to balance contemporary style with ethical and environmentally conscious practices.
Focus on Design
At the Kolkata event, the brand presented its design philosophy through curated displays and themed experiences. The gathering included fashion professionals, media representatives and local influencers, offering an early look at how SENNES plans to position itself in a competitive lifestyle market.
Lab-grown diamonds form a key part of the brand’s jewellery portfolio. These products are positioned as an alternative to mined diamonds, aligning with global trends that emphasise lower environmental impact and transparent sourcing in the luxury sector.
The leather segment is described as being based on responsible and cruelty-free processes, while the perfume range is aimed at creating refined sensory experiences. Together, these categories are intended to reflect a broader lifestyle approach rather than a single-product focus.
During the event, Tara Sutaria spoke about her association with the brand, noting its emphasis on sustainability alongside design. Her comments highlighted how luxury brands are increasingly expected to combine aesthetics with social and environmental responsibility.
Joita Sen, Director and Head of Marketing and Designs at the House of Senco, said the Kolkata launch was planned as more than just a retail expansion. According to her, the event was meant to reflect the brand’s values of responsible innovation, contemporary design and storytelling rooted in craftsmanship.
She added that the entry into Kolkata represents a broader push towards building awareness around conscious luxury, where transparency and long-term value are given importance alongside style. The city, known for its appreciation of art and design, was seen as a natural choice for the brand’s next phase of growth.
With SENNES, the House of Senco is expanding beyond its traditional strengths into lifestyle categories that cater to younger, environmentally conscious buyers. The company views this move as part of a wider shift in the Indian luxury market, where consumers are seeking products that align with personal values.
The Kolkata debut is expected to be followed by further market expansions as SENNES looks to establish itself as a national player in the sustainable luxury space. For the group, the brand represents an attempt to blend legacy craftsmanship with evolving expectations around ethics, design and modern consumption in India.
