Pitch To Get Rich, described as India’s first fashion entrepreneurship reality show, organized a pre-launch city activation titled ‘Men in Black’ across multiple locations in Kolkata. The themed campaign featured participants in coordinated black suits carrying gold briefcases displaying the show’s branding.
Citywide Activation
The activity included appearances at several notable Kolkata landmarks such as KC Das & Tram Depot, Hathi Bagan Market, Forum Mall, Victoria Memorial, Camac Street, Park Street, and the High Court area. Over 40 participants took part in the activation, which attracted attention from the public in these areas.
Passersby photographed and recorded the coordinated group, leading to increased visibility for the show across social media platforms. The event served as a marketing initiative to announce the show’s upcoming broadcast schedule.
Concept and Collaboration
According to Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and creator of Pitch To Get Rich, the campaign reflects the show’s core concept of ambition and opportunity. “The briefcase represents the opportunity that everyone carries, but only a few know how to unlock it,” Nigam stated.
The activation was also associated with a collaboration between Pitch To Get Rich and businessman Golubhai Badalia. Known for his background in diamond trading and investment, Badalia joined the platform as one of its investors.
Investor Profile
Golubhai Badalia has been identified with expertise in diamond grading, sourcing, and design. His professional involvement extends to diversified investments across equity, pre-REITs, AIFs, and pre-IPO ventures. His participation in Pitch To Get Rich was announced as part of the show’s investor lineup.
The collaboration aims to bring both capital support and investment perspective to the platform. No additional financial details regarding the partnership were provided.
Show Format
Pitch To Get Rich provides a platform for participants working in the fashion and entrepreneurial sectors to present business ideas before a panel of investors and fashion industry figures. The show includes personalities such as Akshay Kumar, Karan Johar, Malaika Arora, and Manish Malhotra.
Contestants on the show present their ventures for evaluation, with opportunities for potential investment reportedly amounting to Rs 40 crore. The format combines on-screen interaction with business pitching sessions to identify promising fashion-led enterprises.
Recent Launch
The show premiered on October 20, coinciding with the Diwali weekend, and is streaming on JioHotstar. Following the activation campaigns in Kolkata and Mumbai, the launch marked the official introduction of the program to a national audience.
Both city activations were designed to create awareness ahead of the premiere. The Kolkata leg formed a key part of the show’s promotional rollout, using public installations and coordinated visual elements to engage with audiences directly.
Audience Response
Public response to the Kolkata activation included widespread sharing of event visuals online. The event’s distinctive presentation—participants in identical black attire with gold briefcases—became a recognizable image associated with the show’s launch phase.
Following the premiere, Pitch To Get Rich continues to position itself as a competitive platform highlighting business ideas within fashion. The show’s stated objective is to connect entrepreneurial talent with investors and mentors from the Indian fashion and entertainment industries.
The Kolkata activation serves as one of several promotional efforts executed in major cities, contributing to the show’s outreach campaign across different urban markets. Further details about upcoming engagements or subsequent episodes have not yet been officially shared by the producers.
