Adintors, a new Indian influencer marketing platform, has officially launched operations in India with the aim of bringing greater structure and transparency to the rapidly growing creator economy. The app is designed to simplify collaboration between brands and content creators by offering end-to-end campaign management through a single digital interface.
The platform enables brands to identify and work with content creators based on defined parameters such as audience relevance, engagement levels, niche focus, and budget. At the same time, creators are provided with verified profiles, clear campaign requirements, and structured payment mechanisms, helping reduce uncertainty on both sides of the collaboration.
According to information shared by the company, the platform has been developed to address common challenges in influencer marketing, including unorganised pricing, limited visibility on campaign returns, delayed payments, and concerns around authenticity and fraud in brand-creator partnerships.
Platform Addresses Gaps
Adintors has been founded by Nikhil Prajapati, who identified persistent inefficiencies in influencer marketing while working with brands and creators. The platform is positioned as a neutral marketplace that aims to balance the interests of both stakeholders through standardised processes and transparent workflows.
From the creators’ perspective, the app focuses on timely payments, brand credibility, and reduced dependence on informal or barter-based collaborations. Payment settlements are enabled through third-party services such as Razorpay and Cashfree Payouts, while GST-compliant invoicing and digital agreements are offered to ensure legal and financial clarity.
The platform also integrates AI-led recommendations to help brands improve campaign efficiency and return on investment. Real-time analytics and reporting tools are provided to track campaign performance, allowing both brands and creators to measure outcomes more accurately.
Launch Campaign
As part of its launch, Adintors released a promotional advertisement featuring Seema Pataliya as an in-house “Marketing Matchmaker”. The campaign presents a scenario where a brand seeks a specific type of influencer, highlighting the platform’s promise of quick and relevant matchmaking between brands and creators.
The advertisement is intended to communicate the platform’s core proposition of reducing time, cost, and effort involved in influencer discovery. It reinforces the idea of a single platform where brands can access a wide pool of influencers without extensive negotiations or fragmented processes.
Beyond marketing, Adintors has been built with an India-first approach, offering regional language support and pricing models suited to domestic businesses. The company states that commission structures and earnings visibility are clearly displayed, with no hidden charges.
Looking ahead, Adintors plans to expand its feature set by introducing advanced creator tools, financial services, and cross-border collaboration options. In its early growth phase, the company aims to onboard around 100,000 verified creators and partner with more than 200 brands, while also rolling out multilingual support to cater to a wider audience across India.
