Zomato, widely known for its food delivery and quick commerce services, has launched a new app called ‘District’. The app was officially released on November 15 and is now available for users on both iOS and Android devices. This marks Zomato’s third major service, following its core food delivery service and Blinkit, its quick commerce platform.
The launch of District is part of Zomato’s plan to expand its offerings beyond just food delivery. The app is designed to cater to people who enjoy going out, with options to book tickets for movies and live events. In the future, Zomato plans to add more features to make District an all-in-one solution for people looking to enjoy experiences outside their homes.
Tapping into the “Going-Out” Trend
Zomato aims to tap into the rising trend of people wanting to spend more time at events, restaurants, and social gatherings. By offering a platform that combines event bookings and dining options, Zomato hopes to become a comprehensive lifestyle platform. This move bridges the gap between the convenience of digital services and the enjoyment of offline experiences.
In August, there were reports indicating Zomato’s interest in finding new sources of revenue, and the launch of District aligns with this strategy. By entering the “going-out” market, Zomato seeks to capture a larger share of users who are not just ordering food but also looking for complete dining and entertainment solutions.
With District, Zomato aims to offer more than just food delivery. The app’s expansion into event bookings and dining out is a step toward becoming a one-stop platform for users seeking both digital convenience and real-world experiences.