If you use Rapido to book rides, there’s a new surprise waiting for you. Rapido has added a food delivery service! That means you can now order tasty meals using the same app you use for rides. It’s fast, easy, and perfect when you’re hungry and don’t want to step out. Entry of Rapido into the food delivery market could be a challenge for its rivals Zomato and Swiggy.
Steps in Food Delivery
Rapido, India’s leading bike-taxi and auto aggregator, is making a strong move into food delivery. The company is testing this new service in select cities, aiming to challenge big players like Zomato and Swiggy. Even though the food delivery market is slowing down, Rapido sees an opportunity to expand its business by offering customers more options inside one app.
The service is not built on a new platform. Instead, food ordering is added directly to the Rapido app, which already has over 25 million users. This makes it easier for customers to try food delivery while also using bike and auto rides.
Service Works Simply
When users open the Rapido app, they can see nearby restaurants, place orders, and get food delivered by Rapido’s Captains. These Captains are already part of Rapido’s large logistics network, which includes bike taxis and parcel delivery. By using the same riders, Rapido aims to give Captains more earning opportunities while improving efficiency.
The pricing and delivery times are set to compete closely with Zomato and Swiggy. However, the service is still limited to Bengaluru and Hyderabad, where Rapido is running pilot operations.
Market Challenges for Rapido
Rapido enters food delivery during a tricky time. Both Zomato and Swiggy are focusing less on heavy discounts and more on profits. For Rapido, this means two things: it can use competitive pricing and strong rider availability to attract customers, but it also faces big challenges like building restaurant partnerships and scaling quickly.
The company must also balance its new food delivery model with its existing mobility services to make sure growth remains sustainable.
Future Outlook
For now, its food delivery services are still in the testing stage. Industry experts believe the company will slowly expand into more Indian cities. With services like Rapido Local and Rapido Store already in place, food delivery could become another major part of its “super app” strategy.
If successful, Rapido may emerge as a strong challenger to the current duopoly of Zomato and Swiggy.
About Rapido
Rapido launched food delivery in 2024 as part of its hyperlocal expansion. The idea is to give riders more trips and help customers get everything from one platform. Unlike traditional apps, Rapido focuses on keeping delivery times short by combining food orders with its strong fleet system.
Recently, Rapido raised new funding to strengthen its technology and operations. The company is also expanding partnerships with restaurants in Bengaluru and Hyderabad. Reports suggest that it plans to launch in more cities in 2025, depending on pilot performance.
