Rakul Preet Singh and Jackky Bhagnani have introduced three international franchise brands in India as part of a new business collaboration. The brands include easyGym, 5àsec and Blenz Coffee.
The announcement was made during a launch event held in Mumbai. The initiative is being executed in collaboration with Invision Brands, which is part of the Franchise India Group.
The partnership aims to introduce international lifestyle and service brands to the Indian market through a franchise-led expansion model. Organisers of the initiative indicated that the brands would gradually be rolled out across urban centres in the country.
This move reflects a broader trend in India where global consumer brands enter the market through franchise partnerships with local operators and investors.
Franchise Expansion
The collaboration plans to expand the three brands across multiple cities through a network of franchise partners. Industry observers note that franchise-led models are increasingly used to scale international brands in emerging markets.
Invision Brands is expected to support the process by offering its franchising infrastructure and network of potential partners across India. The company has previously worked on bringing international concepts into the country through similar collaborations.
The initiative is positioned around introducing lifestyle experiences that combine global brand identity with local market expansion strategies. The franchise model also aims to encourage entrepreneurs and investors to participate in the rollout.
According to people associated with the project, the partnership intends to focus initially on major metropolitan markets before exploring expansion into other urban locations.
Brand Portfolio
The first brand being introduced is easyGym, a fitness chain developed by the UK-based easyGroup. The concept is known for its modern gym infrastructure and flexible membership pricing models.
Also entering India through this partnership is 5àsec, a textile care and dry-cleaning brand that originated in France. The company operates across several countries and focuses on professional garment care services.
The third brand in the portfolio is Blenz Coffee, a café chain that started in Vancouver, Canada. The brand specialises in coffee beverages and café-style food offerings and has expanded across several international markets.
Together, the three brands represent different sectors including fitness, textile services and café culture, reflecting a diversified approach to lifestyle businesses.
Market Opportunity
India’s consumer market has been attracting international brands across various categories as urban demand for lifestyle services continues to grow. Sectors such as fitness, cafés and professional services have seen increased activity in recent years.
Industry experts suggest that franchise partnerships allow global brands to enter the market more efficiently by leveraging local knowledge and distribution networks.
The collaboration between Rakul Preet Singh, Jackky Bhagnani and Invision Brands is expected to build a platform that supports the expansion of these global concepts within India’s evolving consumer landscape.
As the rollout progresses, the brands are expected to establish outlets across several Indian cities, targeting urban consumers seeking international lifestyle experiences alongside opportunities for local franchise partners.
