Freshworks is a leading SaaS (Software-as-a-Service) company headquartered in Chennai, India, with additional offices in Bangalore and across the globe. Known for building customer engagement software that’s easy to use, the company has scaled rapidly to become a global name in the enterprise software space. Let’s dive into the business model of Freshworks to understand its revenue streams, strategy, and competitive edge.
What is Freshworks?
Founded in 2010 by Girish Mathrubootham and Shan Krishnasamy, Freshworks develops cloud-based solutions that help businesses manage customer relationships, support, and marketing. The company is listed on NASDAQ and serves customers in over 120 countries.
Freshworks Business Model
Freshworks operates on a subscription-based SaaS business model, delivering software solutions through the cloud.
Key Elements of the Business Model:
- Subscription Revenue: Customers pay recurring fees (monthly or annually) to use Freshworks’ suite of products.
- Freemium Strategy: Offers free versions of its products with limited features to attract customers, then converts them to paid plans.
- Product Suite Expansion: Includes products like Freshdesk, Freshsales, Freshchat, Freshservice, and Freshmarketer, covering customer support, sales CRM, marketing, and IT service management.
- SMB and Enterprise Focus: Targets small and mid-sized businesses (SMBs) while also catering to enterprise customers.
- Upselling and Cross-Selling: Encourages existing customers to upgrade plans or purchase additional tools from the Freshworks ecosystem.
Why is Freshworks Unique?
- Ease of Use: Intuitive user interface for faster adoption
- Affordable Pricing: Competitive pricing compared to legacy players like Salesforce and Zendesk
- Integration Capabilities: Works seamlessly with popular apps and tools
- Global Presence: Offices and customer base spread worldwide, with a strong foothold in India, the US, and Europe
Career Opportunities in SaaS
Freshworks is a top choice for professionals looking to build careers in SaaS and enterprise software.
- Locations: Major offices in Chennai and Bangalore, along with international hubs
- Roles: Engineering, product management, sales, customer success, and marketing
- Culture: Known for its employee-centric culture and growth opportunities
- How to Apply: Visit the Freshworks careers page to explore open roles
Freshworks in Chennai and Bangalore
- Chennai: Headquarters and innovation hub
- Bangalore: Technology and product development center, housing a large talent pool in software engineering and AI
