FirstCry, India’s leading children’s retailer, has reported a major improvement in financial performance for the third quarter of the Q3FY25 (Financial Year 2025). The company’s net loss dropped by 70% to Rs 15 crore, down from Rs 48 crore in the same quarter last year.
At the same time, FirstCry’s revenue surged by 14%, reaching Rs 2,172 crore, making this one of its strongest quarters in recent years. The company’s strong sales growth and increased customer base contributed to this financial turnaround.
Revenue Growth Driven by Higher Sales
FirstCry’s total revenue, including interest income, reached Rs 2,217 crore, compared to Rs 1,936 crore in Q3FY24. The core business operations, including offline stores and online sales, contributed 82% of this revenue.
The company’s subsidiary, GlobalBees, also played a role in growth, contributing Rs 422 crore to the overall earnings.
In India, revenue grew by 15% to Rs 1,510 crore, while international revenue increased to Rs 261 crore, up from Rs 230 crore last year.
More Orders and Growing Customer Base
FirstCry saw a 13% increase in total orders, rising from 9.8 million in Q3FY24 to 11.1 million in Q3FY25. Additionally, the number of annual transacting customers increased by 17%, reaching 98 lakh compared to 84 lakh last year.
This growth in sales volume and customer base shows FirstCry’s increasing popularity in both Indian and international markets.
Lower Losses and Improved Profitability
FirstCry significantly cut down its losses, reporting a net loss of Rs 14.7 crore, down from Rs 48.4 crore last year.
The company maintained a positive EBITDA of Rs 152 crore, which reflects strong operational efficiency and effective cost management.
The company’s total expenses reached Rs 2,210 crore, compared to Rs 1,978 crore in Q3FY24. Procurement of materials made up 66% of these costs, amounting to Rs 1,451 crore, up from Rs 1,239 crore last year.
Investments and Store Closures
FirstCry’s parent company, Brainbees Solutions, invested Rs 299.59 crore in Digital Age Retail Pvt. Ltd. (DARP) by subscribing to equity shares.
Despite expansion, FirstCry closed some of its company-owned and company-operated (COCO) stores. The company has not disclosed specific reasons but described the move as part of its strategic business plan.
FirstCry faced warehouse fires in Hooghly (West Bengal) and Bhiwandi (Maharashtra) during Q3FY25, which destroyed some inventory and assets.
However, the company claimed full insurance coverage, ensuring no financial loss from these incidents. With strong revenue growth, increased customer demand, and reduced losses, FirstCry is positioned for continued expansion in the retail sector. The company’s focus on both online and offline sales, along with new investments, is expected to drive further growth in the coming quarters.
