Zeno Health, an omni-channel platform specializing in generic medicines, has appointed Pinkesh Dhimar as its new Director of Brand and Communication. This move aligns with Zeno Health’s strategy to strengthen its leadership team as it continues its expansion across India. Dhimar will play a key role in shaping the company’s branding as it aims to make healthcare more accessible and affordable for everyone.
Role and Responsibilities
In his new role, Pinkesh Dhimar will be responsible for leading all branding and communication efforts for Zeno Health. His duties include managing the company’s branding guidelines, handling public relations, and overseeing the startup’s social media outreach. Dhimar is tasked with establishing Zeno Health as a top brand in the healthcare sector, aiming to create a positive and lasting impact on its consumers.
“Building a good brand helps move a business forward, but creating a great brand has the power to change lives,” Dhimar explained. “Zeno Health is on a mission to improve healthcare for millions, and I’m thrilled to be part of that journey.”
Vision for the Brand
With his leadership, Dhimar aims to position Zeno Health as a trusted and well-loved brand that stands for affordable healthcare. His goal is to help build a healthier and happier Bharat by providing access to quality medicines at affordable prices. His vision aligns with Zeno Health’s mission of making healthcare accessible to more people, especially in regions that face challenges in affordability and availability.
Dhimar’s Experience
Pinkesh Dhimar brings over 12 years of experience in marketing and branding to his new position. He has worked with leading consumer-tech companies such as CoinSwitch, Scripbox, Vedantu, Nestaway, ACT Fibernet, and Hathway. His extensive background in brand-building and his expertise in creating effective consumer engagement strategies will be instrumental in expanding Zeno Health’s reach across India.
Throughout his career, Dhimar has focused on building strong brand identities and communication strategies that resonate with consumers across multiple channels. His expertise in multi-touchpoint marketing is expected to be a key asset as Zeno Health continues to grow its presence in the healthcare industry.
