Uber, the US-based ride-hailing giant, has launched a new store pick-up service in nine Indian cities, including Bengaluru and Delhi-NCR. This move marks Uber’s entry into India’s growing quick-delivery segment, competing with VC-funded startups like Zepto, Swiggy Instamart, and Blinkit.

The service enables hyperlocal deliveries from neighbourhood grocery and departmental stores, allowing customers to place orders for essential items conveniently through the Uber app. While the initial rollout focuses on delivery while customers make payments directly to the stores, Uber plans to facilitate payment collection from customers on behalf of store owners in the future.

“We are excited to introduce our store pick-up service in India, providing customers with convenient access to essential items from their neighbourhood stores,” said an Uber spokesperson. The service aims to offer customers a seamless shopping experience while supporting local businesses.

Uber’s foray into the quick-delivery segment aligns with its broader strategy to diversify its service offerings and tap into new revenue streams. While the company has faced challenges, including a surprise net loss in the first quarter of this year, it remains optimistic about the growth prospects of its delivery business in India and beyond.