Bollywood star Preity Zinta and Indian cricket sensation Shubman Gill have teamed up as co-founders of DRIVE FITT, a unique fitness startup. DRIVE FITT is set to be India’s first 24/7, member-based, world-class gym facility that combines the worlds of cricket and fitness.
Preity Zinta expressed her excitement about the venture, stating, “I am excited to bring DRIVE FITT to India as it represents a unique fusion of fitness and cricket, two passions that resonate deeply with me and a lot of people in India. Our mission is to create an inclusive environment where people of all ages and fitness levels can come together to train, have fun, and stay healthy. I’m excited to bring this innovative concept to India and can’t wait to see how it transforms lives.”
Flagship Facility Opening
Led by Australian businessmen Mark Sellar and Deke Smith, DRIVE FITT combines state-of-the-art cricket training facilities, including high-tech bowling machines, yoga studios, and comprehensive strength, conditioning, and cardio training amenities. The startup plans to open its flagship facility in Gurugram this October, followed by a second location in Noida in November.
Business Expansion Plans
DRIVE FITT aims to expand its franchise business to 300 locations across India within the next three years. This expansion is designed to make top-tier fitness and cricket training accessible to a broader audience, fostering a healthier and more active nation.
Shubman Gill Vision
Shubman Gill shared his motivation for co-founding DRIVE FITT, saying, “The seed of DRIVE FITT was my experience of a lack of accessible, quality training facilities. Growing up, this meant hours wasted in commuting between home, the pitch, and the gym. DRIVE FITT will change this with a unique space that integrates world-class gym and fitness facilities with cricket-infused training. We understand the vital link between physical and mental well-being, and our goal is to help individuals, both aspiring cricketers and fitness enthusiasts, excel both on the field and in life. DRIVE FITT is more than just a gym; it’s a community to empower every Indian with the key to achieve their fitness and wellness goals.”
Leadership Comments
Deke Smith, CEO and Co-Founder of DRIVE FITT, remarked, “With DRIVE FITT, we’re thrilled to bring a unique blend of cricket and fitness to India. With India’s fitness industry growing at an impressive 25-30% year-on-year and cricket participation surging, DRIVE FITT offers a comprehensive solution for all fitness and cricket enthusiasts of every age. Our goal is to inspire a passion for health and wellness through the excitement of cricket, providing world-class facilities and training methods designed by cricketing experts.”
Mark Sellar, Chairman and Co-Founder of DRIVE FITT, added, “DRIVE FITT represents a groundbreaking fusion of sport and fitness, tailored for everyone. It’s a place where people can train for cricket, have fun, and get fit and healthy any day of the year. With our state-of-the-art facilities and cricket training programs developed by Shubman Gill and Australian cricketers Chris Lynn and Ryan Harris, we aim to empower individuals to achieve their fitness goals while enjoying the spirit of cricket.”
