Friday, November 22, 2024
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SRK and His Son’s Luxury Streetwear Brand D’YAVOL X Debuts in New York

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D’YAVOL X, a luxury streetwear brand co-founded by Shah Rukh Khan, Aryan Khan, Leti Blagoeva, and Bunty Singh, made its highly anticipated international debut in New York. The exclusive fashion show, held at The Pierre Hotel, attracted high-profile guests, including A-list influencers and celebrities like Hofit Golan, Haroon Twins, and Aris Yaeger. The event offered a sneak peek into D’YAVOL X’s upcoming collection, X-3 Capsule, which will drop in November.

Strategic Fashion Event

Timed to coincide with New York Fashion Week, D’YAVOL X took advantage of the city’s global fashion influence. Known for its vibrant and international crowd, New York Fashion Week provided the perfect setting for the luxury streetwear brand’s debut. The event showcased select pieces from past collections, all of which had sold out, and further solidified the brand’s image as a high-end fashion innovator.

D’YAVOL X’s Unique Aesthetic

Since launching in 2023, D’YAVOL X has been celebrated for its bold and unapologetic aesthetic. The brand combines high fashion elements with urban streetwear, appealing to a global audience. To maintain exclusivity, the brand adopts the ‘drop’ model, where each collection is released in limited quantities. This ensures that each piece reflects the brand’s commitment to authenticity, quality materials, and craftsmanship.

Shah Rukh Khan and Aryan Khan
Shah Rukh Khan and his son Aryan Khan.

Aryan Khan and Shah Rukh

Speaking about the debut, Aryan Khan expressed excitement about the brand’s first international showcase in New York. He shared, “Our upcoming collection embodies the spirit of experimentation while staying true to our focus on excellence in materials and tailoring.”

Shah Rukh Khan, a global icon and style influencer, added, “D’YAVOL X was conceived to push the boundaries of fashion, and our debut in New York marks an exciting new chapter in our journey.”

Global Impact

D’YAVOL X’s New York debut was a memorable statement, drawing attention from the fashion elite. The exclusive showcase highlighted the brand’s signature combination of luxury craftsmanship and unique style, resonating with the city’s dynamic fashion scene.

With more global showcases planned, D’YAVOL X is poised for continued growth in the international fashion world. As the world awaits the next drop in November, D’YAVOL X continues to redefine luxury streetwear for a new generation of fashion enthusiasts.

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