Rockit, a modern energy beverage brand founded by Vedant Garg, is changing the face of energy drinks in India. With its newly launched packaging and inclusive branding, Rockit moves away from the aggressive, testosterone-driven designs that dominate the category. Backed by Sauce.vc with an initial investment of Rs 6 crores and endorsed by Rannvijay Singh as its investor and brand ambassador, Rockit aims to set a new standard in the energy drink market.
Bold and Playful Designs
The fresh packaging, developed in collaboration with design agency Stratedgy, is a visual celebration of inclusivity and ambition. Featuring vibrant colors and playful designs, Rockit’s new look challenges the hyper-edgy and masculine branding often associated with energy drinks. Instead, it focuses on a message of positivity and momentum, appealing to a broader audience.
Kruti Berawala, Co-founder at Stratedgy, explains the vision behind the design: “We wanted to create something truly different in this category. Rockit isn’t just another energy drink—it’s a statement. It’s a brand for anyone chasing momentum, breaking stereotypes, and redefining what energy means in India. It is inclusive, approachable, and free from the heavy-handed machismo often seen in this space.”
Beverage industry in India has seen tremendous growth, especially in energy drinks. It is poised to grow threefold in the next three years.
Neelesh Patodi, CEO at Rockit
A Market Ready for Change
The Indian energy drink market is experiencing rapid growth, with over 600 million litres consumed annually. The non-alcoholic beverage sector is projected to exceed Rs 2 lakh crore, making this the perfect time for a refreshing alternative like Rockit.
Neelesh Patodi, CEO at Rockit, is optimistic about the brand’s potential: “With our unique mix of product, taste, design, and distribution-first approach, we are confident that Rockit will become the fastest-growing beverage business in India. With Rannvijay as our brand ambassador and Sauce.vc as our partner, we make the perfect team to create a refreshing alternative to existing options that aligns with the new India. We are committed to winning consumer trust with quality and affordability.”
Rannvijay Singh Joins the Team
Adding to the brand’s appeal, Rannvijay Singh, a well-known personality, serves as both an investor and brand ambassador. His association with Rockit underscores the brand’s commitment to connecting with a dynamic and ambitious audience.
Unlike traditional energy drinks that rely on grungy designs and aggressive branding, Rockit’s inclusive approach appeals to a wider audience. It aims to redefine energy for Indian consumers, celebrating speed, ambition, and positivity without the stereotypes.
The brand’s focus on quality, affordability, and vibrant branding positions it as a refreshing alternative in a cluttered market. By embracing inclusivity and innovation, Rockit is set to disrupt the Indian energy drink market and offer something truly unique.
Stratedgy, the design agency behind Rockit’s new look, has over 15 years of experience in branding and packaging design. Known for their innovative solutions, Stratedgy specializes in communication strategy, visual identity design, and digital systems. Their work with Rockit highlights their ability to help challenger brands thrive in competitive markets.
About Rockit
Founded by Vedant Garg, Rockit is a new-age energy beverage brand tailored to the evolving preferences of Indian consumers. With its inclusive ethos, vibrant packaging, and commitment to quality, Rockit aims to redefine energy drinks in India and create a brand that resonates with the modern consumer.
Rockit’s journey is just beginning, but with its bold vision and innovative approach, it is well-positioned to make a lasting impact on the Indian beverage market.
