Ola Electric, India’s dedicated electric vehicle (EV) company, has introduced its ‘Network Partner Program’. This initiative aims to promote the EV revolution in tier-2 and tier-3 cities, particularly in areas where EV adoption is still limited.
As part of this program, Ola Electric has successfully on-boarded 625 partners to broaden its sales network across India. The company has ambitious plans to reach 1,000 partners before the upcoming festive season. Furthermore, Ola Electric intends to expand its network even further by onboarding 10,000 partners for sales and service by the end of 2025.
The ‘Network Partner Program’ positions Ola Electric favorably against its competitors. This program requires minimal investment from partners, enabling faster scaling compared to traditional dealership models in the automotive sector. Currently, Ola Electric operates nearly 800 company-owned stores, and with this new program, it will have close to 1,800 sales and service touchpoints before the festive season.
Our D2C (Direct-to-Consumer) model has been extremely successful in driving sustainable business growth.
Bhavish Aggarwal, Chairman of Ola Electric
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, announced the expansion, stating, “The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast. While the company-owned stores will be the anchors of our sales and service network, this program will be instrumental in expanding the EV footprint deeper into the urban and rural markets. We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country.”
Through this program, Ola Electric aims to onboard more partners to facilitate EV adoption and ensure a seamless sales and after-sales experience nationwide. Additionally, the company plans to utilize this program for sales and service of its upcoming Roadster portfolio, further enhancing EV penetration in the motorcycle segment across India.
