India’s top beauty and lifestyle platform Nykaa has officially introduced Bollywood actress Sharvari as its new Brand Icon. This exciting collaboration is designed to inspire beauty enthusiasts across India, especially younger audiences who resonate with Sharvari’s confident and modern style.
The company shared that Sharvari reflects the evolving face of Nykaa’s consumer base, a generation that looks for authenticity, inspiration, and individuality in their beauty journey. Her personality, rooted in real charm and expressive fashion, aligns well with Nykaa’s mission.
Sharvari Shares Her Excitement
Sharvari expressed her excitement about joining the Nykaa family. For her, Nykaa has always been more than just a shopping platform, it’s where she finds her favorite global and Indian beauty brands in one place.
Sharvari is a great fit, her authenticity and increasing influence make her an ideal representative for the brand’s growing community. She doesn’t just endorse beauty, she lives it.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty
Calling the new role a “natural extension of my own beauty journey,” Sharvari said she is proud to promote beauty as a form of empowerment and creativity, values she personally connects with.
Beyond Endorsement
Sharvari’s role at Nykaa goes beyond simply appearing in campaigns. She has also been appointed as a Jury Member for the Nykaa Best in Beauty (NBIB) Awards 2025, where she will help shape the beauty landscape in India alongside industry experts.
She will also participate in multiple campaigns and experiences such as Nykaa’s Hot Pink Sale, Nykaa Play, Nykaaland, and New at Nykaa. Her presence is expected to bring a fresh and engaging voice to the platform’s most-loved events.
Who is Sharvari?
Sharvari Wagh is a rising actress in Bollywood known for her charm, expressive performances, and fresh style. She debuted in the Hindi film industry with the 2021 movie Bunty Aur Babli 2, earning praise for her role and screen presence.
Sharvari is increasingly seen as a youth icon and fashion-forward personality, with a strong fan following on social media. Her clean image, vibrant energy, and honest charm make her a natural fit for a modern brand like Nykaa, which blends beauty with culture, individuality, and empowerment.
Nykaa continues to position itself as a trendsetter in the Indian beauty industry, merging traditional values with digital innovation and personal expression. The appointment of Sharvari marks a fresh chapter in its journey to inspire and empower users through real voices and meaningful representation.
