Apple is preparing to open its fifth retail store in India, with the new outlet set to launch at DLF Mall of India in Noida on December 11. The store marks the company’s second retail location in the Delhi-NCR region, following the opening of its Saket store in 2023. The expansion reflects Apple’s ongoing effort to strengthen its consumer reach in one of its fastest-growing global markets.

Apple Noida Store

The company said the upcoming store reinforces its long-term commitment to India by expanding retail access for customers. According to Apple, the Noida launch represents another milestone in its broader retail strategy, offering buyers more options to explore devices, receive personalised guidance and experience the brand’s service ecosystem. The firm noted that the store is designed to provide a space for learning, creativity and hands-on discovery.

Preparations for the opening began earlier this week as the barricade at the Mall of India was unveiled. The storefront features vibrant peacock-inspired artwork, continuing a design language Apple adopted for recent openings in Bengaluru’s Hebbal area and Pune’s Koregaon Park earlier in the year. The theme mirrors the company’s approach of blending local cultural elements into its store aesthetics.

Retail Expansion Continues

The Noida store will officially open its doors at 1 PM on December 11. Customers visiting the outlet will be able to explore Apple’s complete product portfolio, including the latest iPhone 17 models and the newly launched M5-powered iPad Pro and 14-inch MacBook Pro. Apple said the store team—which includes Specialists, Creatives, Geniuses and business experts—will support users with product information, device setup and in-person guidance.

With this expansion, India becomes one of Apple’s key retail investment markets in the Asia-Pacific region. The company has steadily increased its focus on direct retail operations to complement its strong presence through online sales and partner networks. Apple said the Noida store will enhance opportunities for customers to learn new features, attend sessions and access after-sales support with greater convenience.

The company emphasises that each new retail space forms part of a long-term effort to deepen engagement, support local users and introduce experiential elements that reflect Apple’s global retail identity. The opening in Noida comes at a time when the company continues to ramp up its operations in India, including manufacturing partnerships and integration of local suppliers in its supply chain.

Customer Experience Focus

Apple highlighted that the store’s layout will enable visitors to spend more time exploring devices and receiving assistance. The company said the objective is to make high-quality service accessible by offering in-person troubleshooting and curated product sessions. The store also includes areas dedicated to workshops, hands-on demos and personalised setup support.

In line with the brand’s global retail model, Apple Noida is expected to host learning sessions for users interested in photography, productivity tools and device customisation. Its teams will also guide customers through device trade-ins, financing options and business solutions that support both individual users and enterprises. Apple added that the store is structured to create an inclusive environment for new buyers as well as long-time customers.

Apple Store in Delhi-NCR

With the addition of the Noida outlet, Apple strengthens its retail network across the Delhi-NCR region. The company’s existing store in Saket has been a strong performer since its launch, drawing high footfall and steady customer interest. The expansion into Noida aligns with the region’s rising demand for premium technology products and the growing preference for in-person retail experiences.

Industry analysts view the new store as a strategic move to tap into Noida’s rapidly expanding consumer base. The region hosts a mix of young professionals, corporate hubs and affluent residential zones, making it an important market for high-value electronic products. Apple’s presence across multiple NCR locations also supports the company’s broader India retail strategy, which includes improved distribution, stronger engagement and increased brand visibility.