Apple has confirmed the launch of its fourth retail store in India, named Apple Koregaon Park, which will open its doors on September 4 in Pune. The announcement comes right after Apple revealed its third India store in Bengaluru, set to open on September 2.
The timing is particularly interesting as the news arrives just ahead of Apple’s highly anticipated iPhone 17 launch, expected in early September. Industry watchers see this as a strategic move to boost its presence in India before the global product reveal.
Apple Store in Pune
Apple recently unveiled the barricade design of its Pune store, which follows the same Peacock-inspired artwork theme as the Apple Hebbal outlet in Bengaluru. The peacock, India’s national bird, symbolizes pride and creativity, reflecting Apple’s cultural integration approach.
While Apple has not confirmed the exact size of the Pune outlet, reports suggest it could span around 10,000 square feet, making it a significant addition to Apple’s growing retail network in India.
Growing Retail Presence
The new Pune outlet follows the launch of Apple BKC in Mumbai (April 2023) and Apple Saket in New Delhi, which opened soon after. With Bengaluru and now Pune joining the list, Apple is clearly accelerating its retail expansion strategy in India.
These stores are designed to offer more than sales. Customers can explore the complete Apple product range while receiving guidance from Specialists, Creatives, and Geniuses. Free Today at Apple sessions will also be hosted, covering areas such as photography, music, art, and coding.
Services and Commitment
Apple’s expansion also highlights its push towards personalised customer services. The company recently introduced features such as Shop with a Specialist over Video and the Apple Store app, both aimed at making the Apple experience more interactive and secure.
“With the addition of new retail services, Apple continues to strengthen its commitment in India, offering deeper connections and greater convenience to customers,” the company said in a statement.
Apple Stores in India
The launch of Apple Koregaon Park highlights how Apple Stores in India are becoming an important part of the company’s growth story. The stores not only improve direct sales but also enhance customer trust, brand experience, and after-sales support.
Industry experts suggest that Apple is preparing for record demand during the iPhone 17 launch season, and its expanding retail footprint will play a major role in capturing that demand.
Recent Developments
Apart from retail expansion, Apple has been strengthening its manufacturing and supply chain in India. The company has increased iPhone production through its local partners like Foxconn and Wistron, making India a crucial hub for both assembly and export. This move aligns with Apple’s strategy of reducing dependence on China while tapping into India’s growing premium smartphone market.
With new stores, enhanced services, and upcoming product launches, Apple is clearly investing in long-term growth in India.
