Netflix is reportedly preparing to enter the competition for Formula 1 US broadcasting rights starting in 2026. This move signals the streaming giant’s growing interest in live sports, following its recent investments in high-profile events. If successful, this deal could reshape how American audiences watch Formula 1, moving the sport from traditional networks to streaming platforms.
Netflix’s interest in Formula 1 aligns with the success of its popular documentary series Drive to Survive, which has played a significant role in boosting the sport’s global fanbase. The series has introduced millions of new viewers to Formula 1, particularly in the United States, making a direct broadcasting deal a natural next step for Netflix.
With Drive to Survive increasing the sport’s popularity, Netflix aims to leverage its existing audience to build a stronger sports streaming portfolio. The company believes live race broadcasts would further engage viewers and increase subscriber retention.
ESPN Contract Ending in 2025
Currently, ESPN holds the exclusive US broadcasting rights for Formula 1, a deal that runs through the 2025 season. However, ESPN’s exclusive negotiation window has now ended, allowing other bidders, including Netflix, to enter the race for the next contract.
Neither ESPN, Netflix, Liberty Media, nor Formula 1 have officially commented on the bidding process. However, industry experts predict that a streaming service like Netflix could change how F1 content is distributed and consumed, potentially offering new interactive features and on-demand replays.
Netflix Interest in Live Sports
Netflix has recently increased its investment in live sports, stepping beyond on-demand content. The company recently secured exclusive rights to WWE’s Raw in several regions in a deal worth over $5 billion. Additionally, Netflix will stream the highly anticipated boxing match between Mike Tyson and Jake Paul later this year.
These moves highlight Netflix’s strategy to attract new subscribers and boost advertising revenue. Live sports have a unique ability to draw large audiences, making them valuable for streaming platforms looking to expand their market share.
What This Means for Formula 1 Fans
If Netflix secures the broadcasting rights, Formula 1 fans in the US could experience a new way of watching race events, potentially with exclusive content, behind-the-scenes footage, and interactive features. While traditional broadcasters like ESPN provide linear coverage, Netflix could bring innovation to F1 streaming by integrating personalized viewing experiences and data-driven insights.
However, challenges remain. Netflix would need to ensure that its streaming infrastructure can handle live race broadcasts smoothly, avoiding technical glitches or streaming delays. Additionally, F1’s global appeal means any transition to streaming must consider accessibility for a diverse audience.
Netflix’s interest in Formula 1’s US broadcasting rights marks a significant shift in sports media. As live sports become more valuable for streaming platforms, the competition for major sporting events is intensifying. Whether Netflix secures the rights or not, its bid signals the ongoing transformation of sports broadcasting, with digital platforms playing an increasingly dominant role in delivering live content.
