The Indian kids’ personal care market just got a glamorous boost as KT Kids, a fast-rising children’s haircare brand, has officially signed Kareena Kapoor Khan as its new brand ambassador. Known for her strong influence among modern parents, Kareena brings both star power and trust to a category that has long been ignored in India.
KT Kids, already popular for its clinically-tested and age-appropriate haircare products, aims to make children’s grooming routines fun, safe and exciting. By bringing Kareena on board, the brand now adds a relatable parenting voice that speaks directly to young families.
SpongeBob Joins the Fun
What makes this collaboration even more unique is KT Kids’ exclusive SpongeBob SquarePants product line. The shampoos, serums and protein creams designed with colourful cartoon aesthetics offer children more than just care — they turn bath time into a moment of joy. Parents no longer have to struggle to convince kids to wash their hair, as SpongeBob becomes their friendly partner.
This fusion of global pop culture and luxury-grade safety standards is what sets KT Kids apart. While many brands offer generic baby products, few focus exclusively on older children, offering gender-specific and age-specific solutions designed with dermatological precision.
Kareena Shares Excitement
Speaking about the partnership, Kareena Kapoor Khan said she instantly connected with KT Kids’ mission. As a mother of two, she understands the daily challenges parents face in choosing safe yet engaging products for their children. She praised KT Kids for delivering both safety and excitement in one package.
She further highlighted how children respond better when products feel personal, such as packaging designed for boys and girls separately. According to her, KT Kids is not just a brand — it is a trusted companion for every modern parent who values both hygiene and happiness.
Founders Express Confidence
Dhruv Sayani, Founder of KT Kids, said the brand is not just selling haircare — it is building a movement of confidence, fun and responsibility among young children. With Kareena’s influence and SpongeBob’s universal appeal, KT Kids is poised to create India’s first celebrity and cartoon-powered grooming revolution.
He believes that this partnership will inspire parents to upgrade from basic baby shampoos to scientifically tested products formulated for growing children. As India becomes more conscious of ingredient safety and dermatological standards, KT Kids plans to lead the transformation.
Bollywood Brand Ambassadors
Kareena Kapoor joins the growing list of Bollywood celebrities endorsing specialised consumer brands for children. From skincare to health supplements, actors are increasingly partnering with trusted niche brands that offer quality and innovation.
However, KT Kids stands out for bringing together Bollywood star endorsement and global cartoon licensing in a single category — something rarely seen in India’s FMCG space. This approach ensures that both parents and children connect emotionally with the brand.
With this collaboration now live, KT Kids is ready to launch nationwide campaigns across TV, digital platforms and retail stores. The brand promises to continue expanding into skincare and hygiene, using Kareena’s credibility and SpongeBob’s playfulness to reshape how children experience self-care. What was once a boring daily task is now becoming a moment of pride and happiness for every child.
