Hyundai Motor India Limited has introduced its annual ‘December Delight’ initiative, offering benefits of up to ₹1,00,000 on select car models until 31 December 2025. The campaign targets customers planning a year-end purchase by combining cash discounts, exchange bonuses and additional perks for corporate and government employees. The initiative continues Hyundai’s strategy of using seasonal offers to support sales during the festive and closing months of the year.

Hyundai Year-End Savings

The company said the nationwide campaign is structured to appeal to buyers looking for value-driven options across hatchbacks, sedans and compact cars. Several popular models, including the Grand i10 NIOS, Aura, i20 and Verna, are covered under the scheme, though benefits vary by location and availability. Dealers have been advised to inform customers about model-specific offers based on existing inventory.

Hyundai believes the extended year-end period offers a strong opportunity for families to upgrade their vehicles. The company said the campaign is aimed at enhancing customer engagement while supporting buyers who want to begin the new year with a new car.

Festive Messaging Builds

According to Tarun Garg, Whole-Time Director and Chief Operating Officer at Hyundai Motor India, the initiative brings added cheer to customers planning purchases during the holiday season. He said the benefits aim to recognise customer trust while encouraging first-time and upgrade buyers to take advantage of limited-period opportunities. Hyundai said the offer structure reflects its customer-focused strategy and its intent to strengthen brand loyalty.

To support the campaign, Hyundai has launched a new television commercial that presents the festive atmosphere typically associated with year-end buying. The visuals highlight the excitement consumers experience while comparing offers and making purchase decisions with their families. The company said the advertisement is positioned to create urgency during the final days of the year.

The campaign’s messaging emphasises emotional and practical factors influencing automotive purchases, particularly among urban families. Hyundai said the aim is to connect the act of buying a vehicle with seasonal celebrations that are common across India in December.

Additional Perks Offer

Apart from financial benefits, Hyundai is offering exchange schemes where customers can receive added discounts by trading in their old vehicles. Special programmes for corporate and government employees remain part of the plan to attract diverse customer segments. The company said these offerings complement convenience-led services at dealerships, including guided product demonstrations and streamlined purchasing support.

Dealers across major cities are also conducting customer engagement activities to simplify the buying process. Hyundai said these efforts are intended to make vehicle evaluation, financing discussions and delivery timelines more efficient during the busy year-end rush. Consumers are encouraged to visit local showrooms as offers remain dependent on stock levels.

Hyundai noted that the campaign aims to reinforce its position as a trusted automotive brand by providing both financial incentives and improved service experiences. As demand typically rises in December, the company expects higher showroom footfall and increased enquiry levels across markets.

About Hyundai

Hyundai Motor India Limited is one of the country’s largest passenger vehicle manufacturers and a wholly owned subsidiary of Hyundai Motor Company, South Korea. Since entering the Indian market in the late 1990s, the company has built a wide product portfolio ranging from compact cars to premium SUVs. Hyundai operates two manufacturing facilities in Tamil Nadu and has an extensive dealership and service network across India. Its initiatives often focus on combining customer value with technological upgrades, contributing to its strong presence in the competitive Indian automotive sector.