Indian crypto exchange CoinDCX has announced former cricketer Gautam Gambhir as its new brand ambassador. Gambhir will lead the company’s “Learn Karo. Crypto Karo.” campaign, which aims to educate Indian investors about cryptocurrencies and empower them to make informed decisions.
India has a strong base of over 160 million investors, with more than 5 million actively trading in stocks and other financial markets. However, many investors hesitate to explore the crypto market due to a lack of understanding. CoinDCX’s new campaign is designed to change this by breaking down barriers and encouraging more Indians to gain knowledge and confidence in the growing crypto space.
The long-term goal of “Learn Karo. Crypto Karo.” is to promote awareness and learning. The campaign will feature ambassadors like Gambhir, known for their expertise and commitment to teaching, aligning with CoinDCX’s mission of prioritizing investor education.
CoinDCX Leadership Comments
Sumit Gupta, Co-founder of CoinDCX, expressed excitement about Gambhir’s role. He said, “We’re happy to welcome Gautam Gambhir as our brand ambassador. His impressive career reflects values like trust, determination, and a commitment to learning, which resonate with our brand. Our platform’s trustworthiness, supported by our 15 million users, stems from our focus on transparent and informed investing.”
Gupta highlighted the importance of education, adding, “We know how risky investing can be without the right knowledge. As crypto adoption in India increases, we are boosting our educational efforts. We chose Gautam because he embodies our philosophy—learning builds confidence. As both a player and a coach, he has shown how grit and focus lead to lasting success.”
Gautam Gambhir’s Views
Gautam Gambhir shared his thoughts on CoinDCX partnership: “Confidence is key before making any decision, and that confidence comes from knowledge. That’s why I’m teaming up with CoinDCX for their educational campaign—to help Indians explore crypto responsibly and with proper knowledge. My message is simple: learn first, then invest.”
CoinDCX has already educated over 4.45 million people through various programs like Unfold, DCX Learn, Namaste Web3, and Community Chapters. The Namaste Web3 initiative has grown into a nationwide movement, offering in-person learning sessions in cities beyond the metros, including Ahmedabad, Pune, and Jaipur. The company’s Community Chapters now operate in over 20 cities, spreading crypto awareness and knowledge.
