Omnichannel retailer FirstCry, run by Brainbees Solutions Ltd, has raised its stake in Globalbees Brands Pvt. Ltd. to 51.51% with a fresh investment of Rs 73 crore. The transaction was carried out under the second tranche of the Series C2 funding round and disclosed in a recent stock exchange filing.
The move saw FirstCry subscribing to 2,220 Series C2 compulsory convertible preference shares, each priced with a face value of Rs 5 and a hefty premium of Rs 3,28,845. This latest infusion increased FirstCry’s holding slightly, up from 51.12% to 51.51% on a fully diluted basis.
Funding Round Progresses
This investment is part of FirstCry’s larger board-approved plan to infuse up to Rs 146 crore in Globalbees, spread across multiple tranches. The framework for this deployment was set under the Series C2 Share Subscription Agreement signed on March 30, 2025.
Alongside FirstCry’s participation, Globalbees allotted 3,041 Series C2 shares to other existing shareholders, enabling the company to raise a total of Rs 100 crore in this tranche. This injection further strengthens Globalbees’ ability to expand its brand portfolio and operational capacity.
Performance Shows Momentum
While expanding its stake in Globalbees, FirstCry itself has been showing signs of financial improvement. The company’s revenue from operations for the first quarter of FY26 touched Rs 1,862.56 crore, a jump from Rs 1,652 crore in the same quarter last year.
At the same time, losses narrowed by 13% to Rs 66.5 crore. More importantly, the company reported a positive EBITDA of Rs 75 crore, marking a turnaround in its profitability outlook and operational efficiency.
Globalbees Growth Strategy
Globalbees, often called India’s “Thrasio-style” house of brands, has been scaling rapidly with the backing of FirstCry. The company focuses on acquiring and nurturing direct-to-consumer (D2C) brands across categories such as personal care, home, and lifestyle.
By bringing multiple niche brands under one umbrella and providing them with strong operational and marketing support, Globalbees aims to create a powerful consumer products ecosystem. FirstCry’s increasing stake highlights its confidence in Globalbees’ business model and long-term potential.
FirstCry Stores Expansion
Beyond strategic investments, FirstCry continues to strengthen its own retail and online presence. Known for being India’s leading baby and kids’ products retailer, FirstCry operates a large network of omnichannel stores across the country.
Its FirstCry Stores have become a go-to destination for parents, offering a wide range of baby care, kids’ apparel, toys, and accessories under one roof. With rising brand trust and increasing offline footprints, the company is bridging the gap between e-commerce convenience and in-store shopping experiences.
Long-Term Outlook
FirstCry’s decision to raise its stake in Globalbees comes at a time when India’s consumer and retail ecosystem is undergoing rapid digital transformation. The move not only secures FirstCry’s leadership in the baby and kids’ retail sector but also ensures it has a strong play in the broader D2C brand space.
With solid revenue growth, reduced losses, and a positive EBITDA, FirstCry is positioned to expand further while strategically strengthening its subsidiaries. The company’s vision of combining its omnichannel retail expertise with Globalbees’ house-of-brands model is expected to shape the future of Indian retail in the coming years.
