Fable & Mane, a modern hair wellness brand inspired by Ayurvedic beauty rituals, has announced Kareena Kapoor Khan as its first Global Brand Ambassador. Known for her timeless beauty, confidence, and deep connection to heritage, Kareena represents the brand’s mission to blend traditional Indian hair care with modern self-care practices.
With a career spanning over 25 years, Kareena is a global icon celebrated for her strong personality and inspiring journey. Her association with Fable & Mane aims to highlight the importance of self-love, hair nourishment, and cultural pride through time-tested Ayurvedic rituals.
Blend of Tradition and Modernity
Fable & Mane was founded on the belief that hair wellness is more than just beauty—it is a ritual of self-care passed down through generations. The brand’s products draw inspiration from ancient Indian traditions of hair oiling, bringing the wisdom of Ayurveda into modern lifestyles.
Kareena Kapoor Khan expressed her excitement about the collaboration, saying she appreciates Fable & Mane’s commitment to ancient wisdom and its focus on holistic hair care. She believes that hair care is not just about looking good but also about embracing one’s cultural roots and inner beauty.
According to Kareena, self-care through Ayurvedic hair treatments is a powerful reminder to prioritize both inner and outer well-being. She resonates with the brand’s philosophy of celebrating heritage while embracing contemporary self-care practices.
Partnership in Heritage and Inspiration
The founders of Fable & Mane, Akash and Nikita Mehta, shared their excitement about having Kareena as the face of their brand. They emphasized how Kareena embodies strength, confidence, and a deep connection to Indian traditions—values that align with the brand’s philosophy.
As young entrepreneurs who grew up admiring Kareena Kapoor Khan, they see this collaboration as a dream come true. Their goal is to inspire people across the world to experience the benefits of Ayurvedic hair care and embrace the transformative power of self-care rituals.
Fable & Mane is gearing up for an exciting new campaign featuring Kareena Kapoor Khan, set to launch in April. This campaign will not only introduce Kareena as the global face of the brand but also celebrate Fable & Mane’s 5th anniversary.
The upcoming campaign will focus on the importance of hair oiling, a practice that has been passed down through Indian traditions for centuries. Through a visually stunning and serene narrative, the campaign will showcase how nourishing hair care rituals can help individuals feel connected to their heritage and embrace self-love.
Spreading Magic of Ayurvedic Hair Care
Fable & Mane has built a strong global presence by combining ancient Indian hair care traditions with modern formulations. The brand’s commitment to natural, high-quality ingredients and sustainable practices has earned it a loyal following.
By welcoming Kareena Kapoor Khan as its Global Ambassador, Fable & Mane is set to reach even more people who appreciate clean beauty and holistic hair wellness. Through this partnership, the brand hopes to encourage individuals worldwide to rediscover the benefits of Ayurvedic hair care and bring back the tradition of hair oiling as a form of self-care.
With the upcoming campaign, Fable & Mane and Kareena Kapoor Khan aim to inspire a new generation to embrace their natural beauty, honor their roots, and celebrate the power of Ayurvedic wellness.
