Excel Home Décor, one of India’s leading home furnishing brands, has launched an AI-driven festive film to mark the start of its much-awaited Home Fest. The campaign celebrates the art of beautiful homes, highlighting the brand’s latest collection of premium furnishings.
The film combines cutting-edge technology with storytelling, giving audiences an immersive view of how carefully chosen fabrics, curtains, and upholstery can breathe life into living spaces. It reflects the brand’s philosophy of balancing creativity with comfort.
Storytelling Design
Each frame of the film showcases the textures, colors, and craftsmanship of Excel Home Décor’s offerings. From soft furnishings to coordinated setups, the narrative captures how a house gradually transforms into a warm, personal haven.
The hyper-realistic presentation gives customers a chance to see, feel, and imagine their homes in a new light, blending aspirational living with practical accessibility.
Vision of Home Fest
Tamim Mandsaurwala, Managing Director of Excel Home Décor, explained the core vision of the annual celebration. “Home Fest is our way of celebrating the joy of creating spaces that truly feel like home. Luxury should inspire, not intimidate,” he said.
He added that with Fabrex, Excel is offering a design experience that looks global in appeal while staying accessible in pricing. The brand’s coordinated concept allows customers to bring balance, beauty, and elegance into their homes without compromise.
AI Powers Storytelling
Nilagrib Mondal, Marketing Head at Excel Home Décor, emphasized how technology complements human creativity. “The future of brand storytelling lies in the synergy between imagination and AI. By using AI-powered content development, we’re not replacing creativity but amplifying it,” he explained.
According to him, AI helps in delivering sharper, faster, and more relevant narratives that connect with audiences across diverse markets. The Home Fest campaign is a perfect example of this evolving synergy.
Creative Partnership Expands
The campaign was executed in collaboration with Digitale, the creative agency behind the film. Arnab Samanta, Director of Content & Strategy at Digitale, highlighted the thought process behind the immersive execution.
This year, our Home Fest campaign covered wallpaper, flooring, and furnishings. We chose an AI-driven approach because we wanted customers to have a truly experiential way to engage with the collection
Arnab Samanta, Director Content & Strategy, Digitale
Excel Home Décor Legacy
Over the years, Excel Home Décor has positioned itself as a brand that redefines living spaces with international design sensibilities while keeping affordability in focus. Its ability to innovate—whether in product lines or marketing strategies—has set it apart in India’s home décor industry.
With this AI-led campaign, the brand reinforces its commitment to giving customers not just products, but a complete lifestyle experience, where storytelling and décor go hand in hand.
Future of Home Décor
The Home Fest marks more than just a seasonal promotion—it underlines Excel’s vision of making home décor accessible, inspirational, and future-ready. By blending AI creativity with traditional craftsmanship, the company is paving the way for a new era in Indian interiors.
As families prepare their homes for the festive season, Excel Home Décor ensures that beauty, balance, and comfort remain at the heart of every design.
