Ola Electric is sharpening its focus on the festive season on the very day major GST rate changes by the government come into effect, September 22, 2025. With Durga Puja coinciding with this period of high demand, the company is prioritising faster deliveries and smoother handovers. Industry sources said efforts are underway to cut scooter waiting times from the current 12–14 days to just a few days.
Demand Meets Supply
Festivals are when two-wheeler sales peak in India, and Ola Electric plans to be fully prepared. The brand is ramping up its retail inventory to ensure customers do not face the waiting periods that marred earlier festive cycles. A company insider summed it up: “This festive season, delivery speed will be the differentiator.”
By ensuring vehicles are readily available at its network of retail outlets, Ola wants to capture the sharp spike in demand expected in the coming weeks.
Shift Towards Profitability
In recent quarters, Ola Electric has moved away from the auto industry’s typical discount-driven playbook. While rivals are likely to offer deep festive discounts of up to 10–12 per cent, Ola is sticking to its model focused on profitability and sustainable growth.
The company’s strategy has helped it steadily improve EBITDA margins, even as it competes in one of the fastest-growing segments of India’s electric mobility market. The decision reflects a larger shift where Ola aims to scale responsibly rather than burn cash for temporary gains.
Market Leadership Grows
Ola Electric has already sold over one million vehicles, almost double that of its closest competitor, TVS Motor. This strong lead reinforces its market leadership at a time when customer trust in electric vehicles is growing.
Much of this success has come from its S1 Pro Gen 3 scooter, which remains the company’s top seller. Featuring upgraded hardware and software, this model accounts for the bulk of Ola’s deliveries and is expected to continue driving sales during the festive rush.
New GST Rates
Adding momentum to the festive buying spree are the new GST rate cuts that came into effect from September 22, 2025. The reduced rates on various items are expected to make ownership more affordable and appealing to customers across India. While the revised tax regime has provided fresh momentum to the two-wheeler market, the GST rate on electric scooters remains unchanged at 5%.
Industry experts believe that this tax relief, combined with the festive spirit of Durga Puja and Diwali, will give Ola Electric a strong edge in converting potential buyers into owners. Faster handovers and tax savings could create a double boost for sales.
Ola: Festive Outlook
As the festive season unfolds, Ola Electric’s focus remains clear: quicker deliveries, sustainable profitability, and market dominance. Unlike competitors relying on heavy discounts, Ola is betting on efficiency and experience to win over customers.
For buyers, this means shorter waiting times, dependable EV scooter models, and the added benefit of new GST rates. For Ola Electric, it is a chance to solidify its position as India’s most trusted EV maker, while riding the wave of festive optimism and consumer demand.
