Apple Macs devices are experiencing significant growth in India, driven by the ongoing transformation of the workforce. The tech giant recently launched a new campaign, “Work is worth it,” to promote its Mac products in the country. This campaign highlights the belief that hard work, regardless of its scale, always yields rewards.
Prabhu Ram, Head of the Industry Intelligence Group (IIG) at CMR, told that the demand for high-performance computing solutions in India is rising. “The increasing demand for high-performance computing solutions within a young and mobile workforce environment perfectly aligns with the strengths of the Mac ecosystem,” he said.
The new Mac campaign showcases the perseverance of students striving for success despite the challenges of college life. The promotional film, shot on an iPhone and edited on a Mac, authentically portrays student experiences across various universities.
Apple’s recent earnings call revealed that Mac revenue reached $7.5 billion, marking a 4% increase year-over-year. This growth is partly due to the successful launch of the M3 MacBook Air in March. According to Apple CEO Tim Cook, the company set revenue records in over a dozen countries, including India.
“We did grow strong double-digit (in India). It was a new March quarter revenue record for us. I see it as an incredibly exciting market and it’s a major focus for us,” Cook said. He also emphasized the importance of local production for competitiveness, stating, “In terms of the operational side or supply chain side, we are producing there. From a pragmatic point of view, you need to produce there to be competitive.”
Apple’s strategic focus on India reflects the country’s potential as a key market for high-performance computing devices. As the Indian workforce continues to evolve, the demand for reliable and efficient computing solutions is expected to drive further growth for Apple’s Mac products.
This growth is not only significant for Apple but also indicates a broader trend of technological adoption and workforce modernization in India. The company’s commitment to local production and market-specific campaigns underscores its dedication to meeting the unique needs of Indian consumers.
