Popular actress Rashmika Mandanna has stepped into the beauty world by launching her own perfume brand called Dear Diary. This new venture is deeply personal, drawing inspiration from her memories, identity, and emotions.
Dear Diary is named after Rashmika’s digital series and reflects her strong belief that scents can bring back special moments from the past. Through this brand, she wants people to carry pieces of their stories with them every day.
Rashmika Mandanna Vision
“For me, fragrance is memory,” Rashmika shared. “Perfumes bring back special moments that might otherwise be forgotten. With Dear Diary, I want everyone to feel connected, comforted, and free to express who they really are.”
The perfume line starts with three debut fragrances, each representing key moments in Rashmika’s life. National Crush celebrates her nickname given by fans and is designed to be bright and joyful. Irreplaceable is inspired by self-worth and personal growth, symbolised by her first tattoo. Controversial highlights strength and kindness, even when facing criticism.
Focuses on Heritage
Dear Diary perfumes use special ingredients like jasmine, pink lotus, sugarcane, lychee, and passionfruit. These choices reflect rich fragrance traditions, while also offering modern and global appeal.
The perfumes are crafted carefully to create a warm, authentic connection with anyone who wears them. Prices start at an affordable Rs 599, making the brand accessible to many.
Collaborates with Experts
To bring Dear Diary to life, Rashmika partnered with The PCA Companies, a well-known global brand accelerator in the beauty and fragrance sector. Their help ensured the brand stayed true to Rashmika’s story and vision.
Crystal Wood, CMO at The PCA Companies, said, “When we first spoke to Rashmika, we saw how real and heartfelt her idea was. Her love for fragrance, her respect for her community, and her genuine kindness helped shape Dear Diary into something honest and special.”
Tells Stories Through Scent
In today’s fast-paced market, Dear Diary stands out by focusing on meaning rather than trends. It invites people to remember, feel, and share their stories through fragrance.
With this launch, Rashmika Mandanna proves that storytelling isn’t limited to movies—it can also live beautifully in a bottle.
Who is Rashmika Mandanna
Rashmika Mandanna is a popular actress known for her work in Telugu, Kannada, Tamil, and Hindi films. She gained widespread recognition with hits like Geetha Govindam and Pushpa, earning a reputation for her natural acting and charm. Today, she is one of the most sought-after young stars in Indian cinema.
