STRCH, a fast-growing premium activewear brand in India, has announced Bollywood actress and fitness icon Vaani Kapoor as its brand ambassador. This partnership reflects STRCH’s dedication to offering stylish, comfortable, and functional activewear tailored to modern fitness enthusiasts.
Vaani Kapoor is widely admired for her elegance and commitment to fitness, making her an ideal choice for STRCH. The brand believes that her active lifestyle and effortless sense of style align perfectly with its vision of empowering individuals to lead confident and active lives.
Speaking about the collaboration, Prithvi Bhagat, Founder of STRCH, said, “Vaani Kapoor’s association with STRCH is a reflection of our shared belief in promoting an active lifestyle with premium, high-quality activewear. Vaani’s status as a fitness and fashion icon in India makes her the perfect celebrity to help us redefine the activewear segment in the country.”
Innovative and Comfortable Designs
STRCH has set itself apart by creating activewear that combines advanced fabric technology with thoughtful design. The brand’s garments are made from buttery-soft, lightweight nylon with moisture-wicking properties to keep wearers comfortable during intense workouts.
The activewear also features a 4-way stretch for flexibility and comfort, making it suitable for various physical activities. Designed specifically for Indian body types, STRCH’s products provide a customized fit that enhances both comfort and confidence. The inclusion of spandex ensures additional stretch, while the body-hugging designs enhance shape without compromising on ease of movement.
STRCH’s range of activewear is versatile, catering to both fitness routines and casual outings. The brand’s focus on combining style with functionality ensures that its products meet the needs of today’s fitness-conscious audience. Whether it’s for a gym session or a relaxed day out, STRCH’s activewear is designed to make wearers feel confident and stylish.
What Vaani Kapoor Says
Vaani Kapoor expressed her excitement about the collaboration, stating, “I am thrilled to partner with STRCH, a brand that truly understands the needs of fitness and fashion enthusiasts. I always prioritize comfort and style in my activewear, and STRCH’s innovative designs and premium fabrics align perfectly with my preferences. I hope this partnership inspires others to stay active and feel confident in their fitness journey.”
STRCH offers its products through multiple channels, including its official website, mobile app, and popular e-commerce platforms like Myntra, Nykaa, Amazon, and Flipkart. Additionally, the brand has flagship stores and organizes pop-up experiences in key locations to provide customers with a hands-on experience of its premium offerings.
With this partnership, STRCH aims to strengthen its position in India’s growing activewear market. By combining cutting-edge fabric technology, innovative designs, and a focus on inclusivity, STRCH is committed to redefining the active lifestyle for Indian consumers.
The collaboration with Vaani Kapoor is expected to amplify the brand’s appeal among fitness and fashion enthusiasts, further establishing STRCH as a leading name in the activewear segment.
