Startup Singam is set to return with its second season, expanding its scale and ambition after a strong debut that combined television exposure with real funding outcomes for early-stage companies. The upcoming season is positioned as a larger platform for startups seeking capital, mentorship and visibility.
The first season featured 39 startups and brought together 12 investors along with more than 20 high-net-worth individuals. According to information shared by the organisers, over ₹24 crore was deployed through investments made during the show and in follow-on funding after episodes aired.
Several participating startups, particularly in the direct-to-consumer segment, reported significant business impact after appearing on the programme. Some brands recorded revenue growth of up to seven times, helping establish Startup Singam as more than a reality show and positioning it as a structured growth platform.
Startup Singam Season 2
Building on this foundation, Startup Singam Season 2 is being expanded significantly. The new season will feature more than 75 startups across 26 episodes, nearly doubling the number of participating ventures compared with the first edition.
The investor base is also being widened. Over 30 institutional investors and more than 100 high-net-worth individuals are expected to actively evaluate and back startups featured on the show, with a focus on companies emerging from Tamil Nadu.
With the larger pool of investors, the total funding capacity for the second season is expected to exceed ₹100 crore. This positions Startup Singam as one of the larger startup funding platforms in the region, catering to ventures at different stages, from early traction to scale-ready businesses.
The organisers have indicated that Season 2 will place greater emphasis on sharper pitches, stronger founder narratives and deeper mentorship. The aim is to improve both the quality of discussions on the show and the preparedness of startups engaging with investors.
A teaser for the new season has already been released, offering a preview of higher-stakes negotiations and more rigorous evaluation. The teaser was unveiled at a closed-door event titled The Roar Table, which brought together founders from the first season and the leadership team of the second season.
This event was positioned as a symbolic transition between the two editions, reflecting the programme’s evolution from an experimental format into a more established platform within the startup ecosystem.
Broadcast Plans
Startup Singam Season 2 is scheduled to premiere on January 25. The show will be broadcast on Vijay TV and streamed on JioHotstar, expanding its reach across television and digital audiences.
The programme continues to focus on startups from Tamil Nadu, highlighting regional entrepreneurship and local innovation while connecting founders with a national and global investor audience.
By combining mass media visibility with structured investor participation, the show aims to address common challenges faced by early-stage startups, including access to capital, mentorship and market exposure.
The second season is supported by multiple corporate partners. Zoho is presenting the season as the title sponsor, while TTK Prestige is associated as a co-presenting partner. DAC is involved as the trusted home partner for the show.
Additional support comes from associate sponsors including Lalithaa Jewellery, VDart Ventures, XB Group and City Union Bank. The initiative is backed by Baanhem Ventures, which is supporting the platform’s efforts to strengthen the startup ecosystem.
With its expanded scale, funding ambition and growing investor participation, Startup Singam Season 2 is positioned to play a more prominent role in connecting founders with capital and accelerating startup growth in the region.
