Fashion-forward menswear brand Snitch has announced a significant leadership addition to its growing business. The company has appointed Abhinav Agarwal as Lead – Business Development for the North & East Region. The announcement was made through an official LinkedIn post, where Snitch warmly welcomed Agarwal to its team.
Snitch highlighted Agarwal’s appointment as a step towards strengthening the brand’s retail presence and customer network in two of the most dynamic regions in India. The move underlines Snitch’s aggressive expansion plans as the brand looks to scale both offline and online.
Career Journey of Abhinav
Before joining Snitch, Abhinav Agarwal spent more than 11 years at Chaayos, one of India’s most loved tea-café chains. At Chaayos, he rose to the position of Assistant Director of Business Development, playing a vital role in the company’s nationwide retail growth.
His long tenure at Chaayos gave him hands-on experience in scaling retail operations, building strong business networks, and managing customer-focused expansion strategies. This wealth of expertise is now expected to help Snitch build a stronger foundation in the competitive Indian fashion space.
Snitch Business
Snitch emphasized that Agarwal’s retail expertise will be critical in enhancing the brand’s regional footprint. With North and East India being vibrant consumer markets, Snitch aims to accelerate its physical presence through flagship stores and strategic partnerships, complementing its already strong online business.
According to the company, Agarwal’s proven ability to drive growth will allow Snitch to reach newer customers while strengthening its connection with existing ones. His role will also include overseeing market strategies tailored to regional preferences, ensuring Snitch continues to stand out as a fast-growing homegrown fashion brand.
Experience Meets Fashion Innovation
The brand believes that Agarwal’s decade-long experience in retail and business expansion gives him an edge in understanding both consumer behavior and competitive market dynamics. This aligns perfectly with Snitch’s vision of being more than just a fashion label, but a community-driven lifestyle brand.
Agarwal’s entry into Snitch marks a strategic move as the brand navigates an industry where consumer expectations are evolving rapidly. His focus will be on expanding Snitch’s accessibility across North and East India while strengthening customer loyalty.
Snitch Competitors in India
Snitch’s growth story unfolds in a fashion market that is both competitive and rapidly expanding. The brand competes with strong players such as H&M, Zara, and Uniqlo, along with homegrown labels like The Bear House, Rare Rabbit, and Jack & Jones.
While global brands bring international styles, Snitch has built its popularity by offering trend-led, fast fashion at affordable prices, resonating especially with India’s Gen Z and millennial shoppers. With Agarwal’s expertise in scaling retail networks, Snitch hopes to not just compete but set new benchmarks in India’s men’s fashion market.
Future Roadmap Ahead
With the appointment of Abhinav Agarwal, Snitch is sending a clear message—it is gearing up for wider retail expansion and stronger regional penetration. The North and East regions represent some of India’s fastest-growing consumer bases, and Agarwal’s leadership is expected to add momentum to Snitch’s ambitious growth plans.
By combining his retail know-how with Snitch’s youthful and stylish brand identity, the company aims to consolidate its position as a key fashion player in India. As Snitch continues its journey from an online-first startup to a household name in men’s fashion, Agarwal’s appointment marks an exciting new chapter.
