Badminton star Saina Nehwal has joined Naarica, a menstrual hygiene brand, as a strategic investor and brand ambassador. This collaboration aims to redefine intimate wear and improve access to sustainable menstrual care solutions for women across India.

Despite the rapidly growing menstrual hygiene market, with a projected 16% CAGR and an expected market size of $522 million by 2025, nearly 50% of menstruating women in India still lack access to proper sanitary products.

Naarica is focused on bridging this gap by providing high-quality, sustainable menstrual products. The brand’s mission is to ensure that women no longer have to compromise on comfort, convenience, or sustainability.

Innovative and Sustainable Intimate Wear

Many women still struggle with outdated and impractical underwear that does not meet their needs. Naarica is revolutionizing the market by offering:

• Eco-friendly and high-performance menstrual products
• International design combined with Indian manufacturing
• Absorbent intimate wear for better hygiene and comfort

With these innovations, Naarica aims to set new standards in menstrual care while promoting sustainability.

Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it’s a step toward empowerment and change.

Saina Nehwal

Founder’s Perspective on This Partnership

Naarica’s Founder, Shruti Chand, emphasized how important Saina Nehwal’s involvement is for the brand. She said:
“Partnering with Saina Nehwal is a huge milestone for Naarica. Our vision is to make absorbent intimate wear more accessible. Saina’s advocacy will help us reach different demographics and educate audiences on the importance of absorbent sanitary care as an essential hygiene product.”

Expanding Reach and Impact

With Saina Nehwal’s support, Naarica plans to:

• Enhance product offerings to cater to a wider audience
• Scale operations for greater market reach
• Expand outreach to underserved communities

Saina Nehwal’s partnership with Naarica represents a major step toward empowering women with sustainable menstrual hygiene solutions. By combining innovation, awareness, and accessibility, this collaboration is set to make a significant impact in the menstrual care industry in India.