During this Durga Puja, lifestyle brand Papakat has introduced a festive contest titled “Pujo Puchka Offer – Puchka Khao, Phuket Jao,” which offers participants a chance to win a holiday to Phuket, Thailand. The campaign has been endorsed by popular Tollywood actress Darshana Banik, who has been appointed as the contest ambassador.
Known for her vibrant screen presence and widespread appeal in regional cinema, Darshana Banik’s involvement is expected to enhance the visibility of the campaign. Her association is designed to blend the cultural significance of Kolkata’s beloved street snack, puchka, with the excitement of a dream vacation.
She described Durga Puja as a festival of joy and togetherness and expressed excitement to be part of a contest that merges local indulgence with the thrill of a travel prize. Her involvement also highlights the celebratory spirit Papakat wants to spread this Pujo.
How Contest Works
To participate, customers need to take selfies with their favourite puchkawala and tag Papakat’s official social media page. Each tagged selfie will count as one entry, with winners standing a chance to fly to Phuket.
The brand explained that this contest is not just about rewarding customers but also about promoting the puchka vendors who form the lifeline of Pujo evenings in Kolkata. By spotlighting them, Papakat hopes to increase their business during the festive rush.
Brand Identity Expands
Papakat has built its reputation with stylish and practical accessories, including bags, wallets, and lifestyle essentials. With this contest, the brand is showing its ability to engage creatively with audiences beyond its core products.
By blending cultural relevance with aspirational rewards, Papakat is positioning itself as a modern, relatable, and festive-friendly brand that understands consumer sentiment and celebrates it with style.
Why Indians Go Thailand
The choice of Phuket, Thailand as the contest prize is strategic. For Indians, Thailand has long been one of the most affordable and accessible international destinations. Its short flight times, visa-friendly policies, and wide range of attractions make it a favourite spot for both family vacations and quick getaways.
Phuket, in particular, is known for its sun-soaked beaches, water sports, night markets, and buzzing nightlife. For urban Indians, especially millennials and Gen Z, Thailand represents the perfect mix of affordability and international luxury. By offering a Phuket trip, Papakat has tapped into a destination that is already high on the wishlist of many.
