Mitali Srivastava Hough, a seasoned advertising professional with over 25 years of experience, has decided to move on from McCann Worldgroup. She was serving as the Senior Vice President and Head of Planning at the agency’s Mumbai office. Hough’s departure marks a new chapter in her career, where she is set to explore new opportunities and ventures.
Mitali Srivastava Hough’s career spans across some of the top advertising agencies, including DDB Mudra, Ogilvy & Mather, Famous Innovations, and TBWA India. Throughout her career, she has built a reputation for her innovative approach to brand strategy and consumer engagement. Notably, Hough became the first planner in Indian advertising to co-found her own agency, Utopeia Communicationz, which was followed by another successful venture, Equal, a company focusing on Corporate Social Responsibility (CSR) solutions.
Her work has made a significant impact on several well-known brands such as Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, and Asian Paints. Her contributions to the industry have been recognized with several prestigious awards, including Golds at the Effies, AME, James Burke, and Indian Marketing Awards.
Looking Ahead to New Ventures
While Mitali Srivastava Hough has kept her future plans somewhat mysterious, she has expressed her excitement about the possibilities that lie ahead. One of her upcoming projects is to mentor her creative consultancy, The Equal Agency, and continue providing strategic advice to various other agencies. Hough shared her thoughts on her departure, stating, “I am deeply grateful for the experiences and relationships I’ve built at McCann. My time there was short, but I got the opportunity to work with Prasoon Joshi and some incredible talent and clients across industries. As I look ahead, I feel excited to push my boundaries and take on new challenges. It’s the right moment to explore new horizons and pursue my passions in ways I haven’t yet imagined.”
In addition to her consultancy work, Hough is stepping into an exciting collaboration with musical maestro AR Rahman. She will be contributing as a writer to a major project that blends creativity and technology. This new partnership signals a bold and creative phase in her career, allowing her to continue exploring the intersection of creativity, strategy, and innovation.
About Mitali Srivastava Hough
Mitali Srivastava Hough is known for her disruptive approach to brand building, combining deep consumer insight with creative strategy. Her career has taken her across various top-tier advertising agencies, including DDB Mudra, where she held the role of Associate Vice President. She also contributed significantly at Ogilvy & Mather, TBWA India, and Famous Innovations. A digital expert, researcher, and strategic planner, Hough has helped shape the success of numerous brands and continues to be a thought leader in the industry.
With her departure from McCann Worldgroup, Mitali Srivastava Hough is ready to begin a new chapter in her professional journey. By focusing on consultancy, mentorship, and collaborations, she aims to expand her influence and bring her expertise to new and exciting projects. As she continues to work at the crossroads of creativity and strategy, her contributions are sure to leave a lasting impact on the advertising world.
