India Today Group, one of India’s top media organizations, has launched a new entertainment vertical called Stage Aaj Tak. This initiative focuses on creating and managing live ticketed events, bringing exciting consumer experiences like music festivals, concerts, stand-up comedy shows, and theatre performances to audiences across India.
Stage Aaj Tak Launch with Honey Singh
To kick off Stage Aaj Tak, the group announced the “Millionaire Tour with Yo Yo Honey Singh,” a massive concert tour scheduled for February and March 2025. The tour will span ten cities across India and promises to be the biggest and most spectacular event of Honey Singh’s career.
Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of India Today Group, expressed her excitement about this new venture. “It is a significant step in our journey to explore the live entertainment space. Our goal is to create unforgettable experiences for audiences who love attending live events. With the Millionaire Tour, we are bringing Yo Yo Honey Singh’s music to fans in a grand way.”
Renowned hip-hop and rap artist Yo Yo Honey Singh shared his enthusiasm about collaborating with new vertical. “I am thrilled to perform in multiple cities across India and bring my unique music to my fans. The ‘Millionaire’ tour will be an unforgettable experience, and I am excited to work with Stage Aaj Tak to make it my biggest and grandest tour yet.”
Tour Details and Ticketing
The “Millionaire” tour will begin in February 2025, covering ten cities across India. Tickets for the tour will be available on platforms like Insider.in and the District App. Fans can look forward to a series of energetic performances that showcase Honey Singh’s signature style and music.
Stage Aaj Tak aims to redefine live entertainment in India by offering a wide range of events that cater to diverse interests. From music festivals to stand-up comedy and theatre, this new vertical promises to deliver world-class experiences for audiences across the country.
This new vertical marks a new chapter for the India Today Group as it ventures into the dynamic world of live entertainment. With the “Millionaire Tour” featuring Yo Yo Honey Singh, the group is setting a high standard for live events in India. Fans can expect more exciting announcements and events as Stage Aaj Tak continues to grow.
