Gupshup, a global leader in conversational AI, has announced the appointment of Trisnia Anchali Kardia as its new Country Head for Indonesia. Anchali will focus on expanding Gupshup’s presence and strengthening its market position in Indonesia’s fast-growing digital landscape.
Why This Appointment Matters
Indonesia is seeing rapid digital growth, and the demand for AI-powered conversational solutions is on the rise. Gupshup’s decision to appoint Anchali highlights the importance of the Indonesian market in its global expansion plans.
Trisnia Anchali Kardia brings over 10 years of experience in business messaging, technology sales, and e-commerce to her new role. Before joining Gupshup, she was the Country Head at Graas, where she led a significant revenue increase of over 120% and expanded the client base.
Anchali has also held leadership positions at major tech companies. At Telkomsel, she launched digital advertising solutions, and at Zomato Indonesia, she led sales strategies. Her time as Chief Commercial Officer at Line Corporation saw her oversee marketing, product development, and strategy for their enterprise messaging services, solidifying her expertise in the messaging sector.
Leadership Reactions
Beerud Sheth, Co-Founder and CEO of Gupshup, welcomed Anchali’s appointment. “We are excited to have Anchali join us at this crucial moment,” said Sheth. “Her deep understanding of Indonesia’s digital market and experience in tech and business messaging make her the perfect leader for our growth in the region.”
Trisnia Anchali Kardia expressed her enthusiasm for the role, saying, “Indonesia is at an exciting point of digital transformation, and businesses need conversational AI to boost customer engagement. Gupshup’s innovative AI solutions offer great opportunities for companies to improve their communication strategies. I am thrilled to lead this new phase and support businesses on their digital path.”
Indonesia is one of the fastest-growing markets for conversational AI in Southeast Asia. The country’s push for digital technology, paired with a growing number of mobile-first consumers, has created a high demand for AI-based communication tools.
Reports show that the conversational commerce market in Indonesia is set to grow at a compound annual growth rate (CAGR) of 19% from 2022 to 2028. By 2028, transaction values are expected to reach $30.3 billion, up from $12.7 billion in 2023.
Gupshup’s Strong Presence in Indonesia
Gupshup already has a solid client base in Indonesia, working with well-known companies such as Gojek, Tokopedia, SuperIndo, Cinepolis, Rupa Rupa, and OLX. With Anchali Kardia leading the way, Gupshup aims to further enhance its impact and help Indonesian businesses grow using advanced AI solutions.
