EduFund, India’s dedicated financial planning platform for children’s education, has rolled out a fresh campaign titled – Galat Baat Hai. The campaign takes a hard look at the traditional saving habits of Indian parents, many of whom rely on piggy banks, jars, or hidden stashes of cash at home to secure their children’s future.

The series of video commercials argue that while these methods may have worked once, they fall short in today’s world where the cost of higher education is climbing faster than ever. By blending humor with reality, the campaign makes a strong case for shifting from mere saving to structured investment.

Humor Meets Reality

Produced by Basta Films and conceptualized by EduFund’s in-house team, the campaign uses light-hearted humor and nostalgia to get its point across. In each film, children question the outdated methods of saving that their parents use. The stories then close with a simple reminder — savings alone are no longer enough, investments are the real solution.

To enhance cultural connection, the campaign even features a qawwali-inspired soundtrack, paired with strong performances that make the message stick. This mix of humor, cultural flavor, and storytelling ensures the campaign resonates with families across India.

CEO Explains Message

Eela Dubey, Founder and CEO of EduFund, said the idea behind the campaign was to encourage parents to reflect on their old saving practices. “We wanted to bring a familiar touch of tradition but also highlight that today’s world needs smarter choices. Education costs are rising, and structured financial planning is no longer optional,” she explained.

Divyansh Ganjoo, Director and Founder of Basta Films, added that humor and relatability were central to the creative approach. “The campaign balances laughter with thought. It’s designed to leave families smiling but also thinking seriously about their financial habits.”

Campaign Goes Wide

The “Galat Baat Hai” initiative is not just limited to digital videos. It is being amplified across outdoor ads, short-form content, memes, and WhatsApp shares to connect with parents in everyday settings. The brand is particularly targeting Tier 2 and Tier 3 cities, where traditional saving habits remain strong but awareness of structured investments is still growing.

By meeting families where they are — on social media, in neighborhoods, and on personal chat platforms — EduFund aims to make education planning a mainstream part of family discussions, rather than a last-minute worry.

What is EduFund

EduFund is a financial planning platform designed specifically for education-related goals. Founded to address the rising challenge of affording quality education, it provides parents with tools to save, invest, and plan effectively for their children’s academic future. Unlike generic investment services, EduFund focuses entirely on the education journey, from primary schooling to higher studies in India or abroad.

By combining insights, planning tools, and advisory services, EduFund is working to make financial literacy around education more accessible for Indian households. The platform has positioned itself as a trusted partner for parents who want to ensure their children’s dreams are not limited by financial constraints.

Smarter Future Ahead

With “Galat Baat Hai,” EduFund has managed to turn an everyday cultural observation into a nationwide conversation. By questioning the piggy banks and cash jars of yesterday, the campaign urges families to embrace investment as the smarter path to secure their children’s future.

As education continues to get more expensive, EduFund’s message is clear: it’s time to move from outdated practices to modern, structured financial planning — because a child’s dreams deserve more than just hidden savings.