Ceuticoz, among India’s fastest-growing dermatologist-led skincare brands, has entered into a strategic partnership with Dabur NewU, a leading beauty and wellness retail chain. The collaboration aims to make science-backed skincare products more accessible to a wider consumer base across India.
According to an official statement, the association began in September 2025, with Ceuticoz products currently available in 25 Dabur NewU stores located in key cities. The partnership marks a milestone in Ceuticoz’s expansion plans, aligning its product portfolio with a trusted retail network recognised for its modern beauty and wellness offerings.
Over the next six months, the availability of Ceuticoz products is expected to grow to more than 100 NewU outlets nationwide. The company stated that this rollout will cover major metropolitan areas and several Tier-1 cities, helping consumers discover advanced skincare options recommended and developed by dermatologists.
Consumer Reach
The brand’s product range now available at NewU includes serums, sunscreens, and treatment-driven essentials known for combining clinical research with consumer-friendly usability. The collaboration emphasizes Ceuticoz’s focus on bridging the gap between dermatological expertise and everyday skincare routines.
Speaking about the partnership, Manish Asthana, COO – Dabur Retail (H&B Stores Ltd.), said that welcoming Ceuticoz into the NewU portfolio strengthens their philosophy of promoting high-quality, science-based skincare solutions.
We are delighted to welcome Ceuticoz, a trusted medical-grade skincare brand, to the Dabur NewU family. At NewU, we value partners who uphold ethical practices and deliver global-quality formulations backed by strong research and development. Ceuticoz’s growing recognition among dermatologists adds value to our customer offerings.
Manish Asthana, COO, Dabur Retail
He added that Dabur Retail looks forward to building a long-term partnership that caters to informed and health-conscious consumers, reaffirming the retailer’s commitment to transparency, innovation, and trust.
Ceuticoz Dabur NewU Partnership
Ceuticoz founder Sukhbir Singh Chimni described the collaboration as both a business and a personal milestone, highlighting its significance in democratizing advanced skincare across India. “Partnering with Dabur NewU represents progress toward a future where effective, expert-developed skincare becomes accessible to all,” Chimni said. “When we began Ceuticoz, our vision was to merge scientific innovation with convenience and affordability. Being featured in NewU strengthens our reach while ensuring consumers receive authentic, dermatologist-developed care.”
According to company officials, Ceuticoz has consistently invested in research and formulation development (F&D) to create performance-driven skincare that meets international dermatological standards. The partnership with Dabur NewU allows these formulations to reach a broader demographic, including those seeking evidence-backed skincare within convenient retail settings.
The brand’s approach aligns with the growing consumer trend of prioritizing transparency, ingredient education, and clinically verified claims in personal care products. In-store availability at NewU also allows consumers to explore, test, and understand their skincare choices through guided experiences offered by trained consultants.
Modern Skincare Consumer
Industry analysts note that this collaboration reflects a shift in India’s skincare market, where brands are increasingly combining scientific expertise with interactive retail platforms. Through this model, Ceuticoz and NewU intend to empower customers to make better-informed decisions based on their skin type, concerns, and lifestyle needs.
The partnership rollout is expected to feature in-store educational sessions and exclusive skincare consultations in NewU’s experiential outlets. The initiative aims to improve consumer understanding of active ingredients, product efficacy, and safe skincare practices, encouraging long-term trust between brands and customers.
The companies jointly indicated that the collaboration goes beyond business synergy to promote shared values of accessibility and awareness. The emphasis remains on merging dermatologist-led science with modern retail convenience.
According to brand representatives, the partnership will help strengthen domestic awareness of clinically tested Indian skincare. The campaign further positions Ceuticoz as a credible, high-performance skincare brand while reinforcing Dabur NewU’s reputation as a multi-brand destination for beauty and wellness solutions.
As this initiative expands nationwide, Ceuticoz aims to reach a wider set of consumers who prefer medical-grade skincare within mainstream retail environments. With scientific innovation as its foundation and partnerships with trusted retail platforms, the company seeks to make advanced skincare part of everyday Indian beauty routines.
